Beyond Followers: Building Lasting Brands and Community With Smart Social Media Systems

Faithe Williams: 00:00:00

The Lord always tells us to be content in whatever situation that we're in. So I would say you always have to find your gratefulness. Right.

You always have to be grateful in any situation that you're in, whether it's at a low point, whether it's at a high point.

Shy Speaks: 00:00:16

It's going to be a treat if you want to have an agency and you're trying to figure out social media things.

Faithe Williams: 00:00:25

Back when I first started with the Realtors, I was charging. It wasn't even on a full figure more that was more so because I was trying to get my name out there.

Speaker C: 00:00:34

Right.

Faithe Williams: 00:00:35

We're constantly evolving. Like give yourself the grace. Cuz I feel like we're always so hard on ourselves and we wish we would be in a different place than we are currently.

But you're in the right place.

Shy Speaks: 00:00:46

Yeah.

Faithe Williams: 00:00:46

I feel like I ultimately help them bring their vision to life.

Speaker C: 00:00:50

Right.

Faithe Williams: 00:00:51

Because it's like a lot of the times everyone may have what they want it to look like, but they may not have the support or they may not have the time themselves to actually make it come to life. They give me what they want to see their vision as and then that's my job to be able to bring that into fruition.

Ron "iRonic" Lee Jr.: 00:01:18

Welcome, welcome, welcome to the Minding My Creative Business podcast. The number one podcast for creative entrepreneurs to learn strategy, structure and self development. I am your co host, Ron ironically.

Shy Speaks: 00:01:29

Jr. And I am your co host, Shy Speaks. And today's episode is going to be a treat if you are. I'm not even gonna listen. I just want you to listen.

It's gonna be a treat if you want to have an agency and you're trying to figure out social media things. I'm gonna make it matter of fact, I'm gonna let them tell you all about it. I'm excited. Per usual. Per usual. So without further ado, introducing Ms.

Faith Williams.

Faithe Williams: 00:02:00

Hey y', all, what's up?

Shy Speaks: 00:02:02

You want to talk to us about the, the, the, the agency world, social media of it all because everybody's in business and I don't care who you are, you could most people.

I don't care if you sell what's them little canoes, fidget spinners, people trying to figure out how to use social media to drive attention to, to their product and their business. And you're the perfect person to talk about that. So welcome to the Mind and My Credit business podcast.

Faithe Williams: 00:02:33

Thank you. Thank you for having me. You're welcome.

Shy Speaks: 00:02:35

Go ahead.

Ron "iRonic" Lee Jr.: 00:02:36

Now that's how we introduce you. How does Faith introduce Herself.

Faithe Williams: 00:02:42

Child of God, first and foremost, we gotta let the people know, you know, who's the father, who is really in control of all of this. You know what I'm saying? But I really just introduced myself as Faith. Faith. And that's.

I feel like my name exudes who I am, my personality, and that's. I don't know, that's really what I describe myself as. I have a content agency called the Divine Creators Company.

I also just started a community called Content and Connections out here in Dallas. And, yeah, I call myself a serial entrepreneur. I've been dibbling and dabbling in a lot of things for a long time. So. So, yeah, that's what I would.

That's what I would say.

Shy Speaks: 00:03:26

Okay.

Faithe Williams: 00:03:26

Yeah.

Shy Speaks: 00:03:27

Okay. Okay. So, you know, right now I'm gonna just break the. The third wall, as they would say. So we're. We're filming this in Dallas, right?

We're filming this in Dallas right now. And we actually have Ms. Faith Williams in person with us.

Faith and I connected on social media, ironically, the social media girl connected on social media. And. But she. She's kind of relatively new to Dallas. She is from New Orleans. And so I want y' all to know. She tucking that accent in a little bit.

She tucking it in. I heard it coming through. I just wanted to break that. I just wanted to for a little bit.

Faithe Williams: 00:04:02

Just a little bit.

Shy Speaks: 00:04:03

Just a little bit. Okay, so you.

You talked about being a serial entrepreneur, but at some point, you got to this point where you finally say, okay, I'm going to actually have a company. And I know what it's going to be. It's not going to be all the other things that you tried.

It's going to be an agency, and I want to help, you know, visionaries really drive home awareness for their business with social media. What brought you to that point?

Faithe Williams: 00:04:33

So I am a realtor as well. So this goes back to when I was in New Orleans. I was in the.

Probably like a couple years into me doing real estate already, and I got into content around that time as well. Because, of course, you're using social media to, you know, capture the houses and things like that.

So I'm like, I'm seeing a lot of realtors that's like, posting houses and things, but it was irking me. It's. I'm like, the content y' all recording, but the content is not content.

So that's when I started the agency, because I really, really love content. I really love content. And it's like, you know, how people have the eye for it, right. And I felt like I really had the eye for it at the time.

So I started it for Realtors at that time and the name was completely different from what it is now. It was social, me management or something at that time. And I wanted to help Realtors. So I was helping Realtors.

I had a couple of realtor clients, but then stopped. And I'm like, this is not really going in the direction that I want it to be. So I put a pause on that.

Speaker C: 00:05:48

Right?

Faithe Williams: 00:05:49

Still doing real estate, still going through that, still of course, creating my own content.

But then I came here and I'm like, this, this is the actual environment, like the true environment that exudes content, that exudes content creators, influencers. So I'm like, this is the perfect environment for it.

So started building my agency, changed the name to the Divine Creators company, which it is right now. And. Yeah, I forgot the question.

Shy Speaks: 00:06:23

Oh yeah, no. And you decided to focus on, move from. I was saying what made you want to actually start this kind of agency for social media?

So you were saying you were, you were right. You were on there, you was on there.

You were saying like you wanted to do it because it was, you were seeing how we were using the visuals to make the sale, but some of the content wasn't there. Started helping the realtors and then you start realizing like, okay, I don't want to just help Realtors.

And then you got to move over to whomever your target market is now and rebranded it to Divine Creators. Who do you serve now?

Faithe Williams: 00:06:56

So now it's mostly beauty, fitness, so that wellness space and then also the luxury brands. Excuse me, like jewelry companies and such. And I still have Realtors as well. So that's, that's the realm that.

And I focus on faith based, faith based businesses.

Shy Speaks: 00:07:14

Okay.

Faithe Williams: 00:07:14

Yeah.

Shy Speaks: 00:07:15

Okay. Okay. That's what's up. I like it.

Ron "iRonic" Lee Jr.: 00:07:18

So what is it that you actually like, help them with? Right, because I mean content creation. A lot of times we think of it from the solely of like your social media and that is a piece of it.

But content is content can be anything. So for you specifically, what, what is that that you help your clients with?

Faithe Williams: 00:07:37

I feel like I ultimately help them bring their vision to life.

Speaker C: 00:07:41

Right.

Faithe Williams: 00:07:41

Because it's like a lot of the times everyone may have what they want it to look like, but they may not have the support or they may not have the time themselves to actually make it come to life. So I feel like they give me what they want to see their vision as and then that's my job to be able to bring that into fruition. So that's what I do.

So we focus mainly on video because I feel like that is, that's what performs the best.

Shy Speaks: 00:08:14

So you help them. When you say their vision, you're saying their vision for how they want their visuals to look.

Faithe Williams: 00:08:19

Yes. How they want their overall brand to be perceived when someone comes on their page. Right. And that's a question that I asked on a discovery call.

So when someone comes on your page, what exactly do you want them to perceive of you?

Speaker C: 00:08:33

Right.

Faithe Williams: 00:08:34

So do you want them to think of you as knowledgeable? Do you want them to think about. Oh, like she has really great aesthetics. Oh, she knows what she's talking about.

She's an authority in this space that you know that person is in. So yeah, just to.

Shy Speaks: 00:08:48

Yeah, yeah. Okay.

Ron "iRonic" Lee Jr.: 00:08:49

So, so based on what they say then that kind of determines the strategy because each theme requires a different strategy. You don't have like a, a one, one all fits, all type approaches, like nobody customizing this.

Faithe Williams: 00:09:01

Correct, Correct.

Shy Speaks: 00:09:02

Okay. Or do you have a framework that you generally put people through?

Because I'm asking this question for those who are inspiring a social media agency, creators, do you, do they, should they keep it like custom or should they, do you have like at least a template or framework that we're going to start right here and then we'll expand from there.

Faithe Williams: 00:09:21

I feel like you should have some packages that are already put together just to give some clients some sort of idea. But generally speaking, overall you want each client to have a customized plan because everybody's vision is not the same.

Everybody path is not the same. So everybody should have a custom experience with when it comes to you, when it comes to servicing them.

Shy Speaks: 00:09:48

I agree.

I think that in this realm of like trying to batch and have all the automation and have all the stuff like so systematized, sometimes you can try to over systematize certain things. And at this point, at some point I just need the human touch. I just need you to help me bring this together.

And I'm all for batching, automation, delegation, that's my life. I love a good system. But I love what you're saying as well when it comes to this, specifically bringing a visual vision to place.

Because if not, then you, every one of your people will start to look the same. I see this happen with interior, interior designers, for example.

We hadn't had that creative medium on here and I look forward to doing that in the future. But sometimes when they have a style and it's like, almost every house that they did is starting to look the same. But is that what the people.

People wanted? If you help bring their vision out? So. Right. I love the fact that you're able to add a creative element and a custom. Yeah, yeah, I like that. Yeah.

Faithe Williams: 00:10:51

Thank you.

Shy Speaks: 00:10:53

Okay, so with that being said, though, now since you don't have a, A flat plan that you, you say you have a general framework, what is your, what's your system like? If I'm, if I'm going to be boutique and I'm going to be custom, how do I, if I'm. If I'm working with a client, right, what's the.

Like, how do I get them from start to finish? On the back end? We know what, we know what they're going to wind up seeing. But what are you working with them on? Are you coming.

Are you scripting out what they're supposed to say? Are y' all coming up with ideas together or are you coming up with the ideas? Are they. Do they have to film everything themselves?

You know, are you showing them how to upload? Like, what's, There's. There's still some stuff that has to happen on the back end.

Faithe Williams: 00:11:37

Yeah. So just taking them from the beginning process. So we do have an inquiry form that they fill out, right.

So the inquiry form is asking basic information, name, business, you know, what exactly are you looking for in detail from us to help them with and then just, just getting those minute details so we can really see, like, who we're working with.

Speaker C: 00:11:59

Right?

Faithe Williams: 00:12:01

So once we get that information, I look over that, we send them over basically a link for them to schedule a call with us, right? So once they schedule the call with us, it's basically a quick discovery call, about 15, 20 minutes.

And now I'm really diving just a little bit deeper into what exactly they're looking for.

Speaker C: 00:12:22

Right?

Faithe Williams: 00:12:22

Like, are you looking for social media management? Are you just looking for someone to help you come up with video ideas? Are you just looking for someone to help you with a creative brand campaign?

Are you. Are you just wanting us to record the videos and batch it for you? Like, what exactly are you looking for?

Right, so once we know that and throughout the conversation, a lot of times, a lot of times the clients, they just go on a rampage. So it's like, you don't really have to ask the other questions.

Shy Speaks: 00:12:53

They're like, oh, okay.

Faithe Williams: 00:12:54

So I'm like, okay, okay, got it. I know exactly what you need. So once I gather all of that information, then that's when I Let them know. I'm like, hey, I'll let you know.

I'll send you over a proposal within 24 to 48 business hours.

Speaker C: 00:13:10

Right.

Faithe Williams: 00:13:10

And then this.

And in that proposal, it'll have about two to three, well, like one to three options to where you could choose from, depending on what exactly, you know, you said that you wanted. So if it's content creation that they wanted, then we'll come up with a package with that. That's what that cu. That customization comes from.

Shy Speaks: 00:13:29

Okay.

Faithe Williams: 00:13:30

Yeah.

Shy Speaks: 00:13:30

So for clarity, for content creation, that means you're coming to them and you're going to shoot all the stuff for them. And it may be you're. You're coming. Either they're shooting this for a campaign or I'm shooting this.

And we know we're going to be ongoingly doing this. You'll know that before you go.

Faithe Williams: 00:13:47

Yes.

Shy Speaks: 00:13:47

And so that's what they want. They want you to come in, capture it for them, and then you're going to go back and create that content.

Faithe Williams: 00:13:53

Exactly.

Shy Speaks: 00:13:54

After that, you give it to them for them to post.

Faithe Williams: 00:13:56

Correct.

Shy Speaks: 00:13:57

Unless they wanted this other package, which includes. Is what you're about to say, like the social media management side.

Faithe Williams: 00:14:02

Yeah. So social media management to where we help them, actually, we're actually taking over their page.

Speaker C: 00:14:09

Right.

Faithe Williams: 00:14:09

So if it's just batch content creation, we're just creating that content and handing that over to them and they post that how they want to. And normally with content creation, specifically, we'll help them with captions and things like that.

Like, we'll give them suggested captions, suggested audios, hashtags and things like that. So it won't be as hectic with them trying to figure all that other information out.

Speaker C: 00:14:34

Right.

Faithe Williams: 00:14:34

But when it comes to social media management, it's still the content creation, but now we're actually taking over their social media. So that's something that they don't have to worry about at all.

Shy Speaks: 00:14:46

Right. Come on.

Ron "iRonic" Lee Jr.: 00:14:47

Okay, so wait a minute.

So when you say at all, right, so you saying, okay, you come in, we had this discovery call, you get the vision and the core values or whatever it is that they lay out for their brand and business you like. Okay, cool, let me take this.

I'm gonna go back in here, I'm gonna do my thing, blah, blah, blah, boom, we gonna take it over and this is what we doing.

Faithe Williams: 00:15:06

Boom.

Ron "iRonic" Lee Jr.: 00:15:06

And they don't gotta touch it and do nothing.

Faithe Williams: 00:15:08

Yeah, they don't have to touch it. So basically every month we'll come back and we'll have a brand strategy meeting, the monthly meeting.

Speaker C: 00:15:17

Right.

Faithe Williams: 00:15:17

So we'll basically go over the analytics, everything that has happened throughout that month, see what content has performed the best, what really hasn't performed the best, and then seeing if there's any update that needs to be done to the previous strategy that we had in the previous month.

And then continue to roll like that, shoot the content again for that month and just, you know, just keep it rolling and continue to have updates the with the client to make sure it's still on brand and on goal, on track with the goals that they have set for their business.

Ron "iRonic" Lee Jr.: 00:15:46

So that sounds more. So it sounds like you do some done for you. That's what that sounds like. This is done for you.

But then it also sounds like depending on what they need, we can do some done with you as well.

Faithe Williams: 00:15:58

Yes, yes.

Ron "iRonic" Lee Jr.: 00:15:59

Okay.

Faithe Williams: 00:16:00

But I haven't had a lot of the clients that want a done with you. They wanted the done for you, you know. Yeah.

Ron "iRonic" Lee Jr.: 00:16:06

Because that is person. They don't. I mean, listen, I'm a creative myself.

Faithe Williams: 00:16:10

Yeah.

Ron "iRonic" Lee Jr.: 00:16:11

But I ain't gonna lie. I don't like creating content like that. Right. I do it out of necessity. But even that, it's still.

Because it's more so of a necessity and not a passion and desire. It can lag a little bit.

Faithe Williams: 00:16:22

It can lag a little bit. And I feel like that's why a lot of people come to me.

They know that they need it, but it's just like time management and life and maybe they do have a 9 to 5 on top of their business. Right. And they just don't have the time for it. So. Yeah, so.

Shy Speaks: 00:16:40

So when they come, when people come to you for content, we know what social media management, you're going to take the stuff, you're going to do the captions, you're going to upload it for them on the set schedule days you're going to be watching the analytics. Now, of course, you may even do a comment or two or something like that.

Is that so part of your social media management, engaging back with them as well?

Faithe Williams: 00:16:58

Yes.

Shy Speaks: 00:16:59

Okay, so we have that part. But with the content creation side, are you shooting all the content in a day or. Or do you like.

We're going to come every week and we're doing this content. How does it go?

Faithe Williams: 00:17:09

It's a shooting day a month.

Shy Speaks: 00:17:11

Okay, one shoot day a month. A shoot day.

Faithe Williams: 00:17:13

And also depending, I mean, because it will vary between clients.

Speaker C: 00:17:17

Right.

Faithe Williams: 00:17:17

So if somebody want 40 videos, then maybe. Okay, we got to split that up. But if it's like 10 videos, then that's something that can be done in one shot. Shoot time.

Shy Speaks: 00:17:31

Yeah. Okay. Okay.

Ron "iRonic" Lee Jr.: 00:17:33

No, listen, I like that you about.

Shy Speaks: 00:17:35

To get, about to get you a client right here.

Ron "iRonic" Lee Jr.: 00:17:37

One shoot day a month. The month is done. That's it.

Shy Speaks: 00:17:41

Yeah. And so you have enough to post like three times for the week because you can do like 12. 12, 12 videos. You can spread those out.

Faithe Williams: 00:17:50

Yeah, spread that out like that.

Shy Speaks: 00:17:51

Okay. So for somebody. Because people have had social media management.

Ron "iRonic" Lee Jr.: 00:17:56

Yeah.

Shy Speaks: 00:17:57

Agencies for a while.

Ron "iRonic" Lee Jr.: 00:17:58

Yeah.

Shy Speaks: 00:17:59

This new content creation piece that people are adding to it is kind of like. Okay, you know what I mean?

Like, this is a, this is a newer thing, but it's a need because people are trying, like you said, they're trying to keep up with their schedule and they're, they're trying to still keep up with their output.

Faithe Williams: 00:18:15

Yeah.

Shy Speaks: 00:18:15

I think it's an amazing model. Now if, if I want the content creation package. Because you're almost about to sell him. Listen, you.

If we want the content creation package and we'll do it and we'll do, we'll do the posting ourselves. Where's your like, generally starting rate for that?

If we just want maybe about 12 videos, you know, so we can post a couple of times a week, we just want something like that. What's. What would be a starting rate for that?

Faithe Williams: 00:18:44

Starting rate. That would be like two to three thousand.

Shy Speaks: 00:18:46

Okay. Two to three thousand. Okay. Now we want also the social media add on to that. So don't laugh. You laughing?

Because you're trying to see if we trying to get our. I know, I'm not trying to get a call. Okay, listen. Okay. I'm not trying to get a call.

I'm just trying to make sure that people who want this agency know at least generally speaking, what this stuff is going for out here.

Faithe Williams: 00:19:09

Yeah.

Shy Speaks: 00:19:10

And don't think that if you're brand new that you could come out charging maybe what she charged because she's been doing this for a long time. She has the eye for it. But you may have the eye for it and you may be great. So just make sure you, you're providing that value.

But I want them to know, generally speaking, what we're looking at. Okay. So now we're looking at the content creation. Right. We got now. Okay. It's like, ma', am, I don't want to post it no more.

Can you do social media management for us? So now what would we be looking at is like a good starting rate.

Faithe Williams: 00:19:37

,: 5000

Shy Speaks: 00:19:39

Okay. About 4 or 5. Okay.

Ron "iRonic" Lee Jr.: 00:19:40

Well, I ain't got to touch it. I ain't got to touch it.

Faithe Williams: 00:19:42

You don't got to touch it.

Ron "iRonic" Lee Jr.: 00:19:43

So we. You started about 4, 5. Yeah, about definitely more.

Faithe Williams: 00:19:46

45. 5.

Ron "iRonic" Lee Jr.: 00:19:48

Okay.

Faithe Williams: 00:19:48

45.

Shy Speaks: 00:19:49

Okay.

Faithe Williams: 00:19:49

Okay.

Shy Speaks: 00:19:50

Okay. So now, so now we don't have to touch it. Okay. But if we going to have. But we get, here's the thing, people like four, $4,000. No.

Yeah, but you get a consultation call, okay, that's, that was to get the strategy. But on the monthly call, we come up with a strategy. We. You come up with the video ideas, right? And some social media caption stuff.

They can have some ideas they bring to the table as well. So somebody coming up with the ideas for you, which means you probably had to go do the research, find a trending audio form.

You have to find like, oh, this will be fun. This be cute. And this will be, you know. Or do they still have to come up with the videos themselves? Is it like.

Faithe Williams: 00:20:28

No, of course they can have their ideas. They can bring the ideas and things like that. But majority of time it is me and my team like coming up with these ideas, right?

So when we come up with these ideas, we're putting it in a detailed shot list, right?

So this shot list is showing every little detail, a video of what we're going to be capturing throughout that shot, not the shot throughout the shoot date, right? So if it's eight videos, okay, we have eight concepts laid out. What is the caption? What's the shots that we're getting in?

So it's very much so detailed because we're sourcing the studio. If we say, for example, if it's a product based business, right, we're sourcing the studio. If you need models, we're sourcing the models.

So it's like we're doing everything for you, right? And then we just send it to you to make sure you approve of it.

If there's some tweaks and things that you may need to tweak, hey, Faith, can you change this? Okay, cool. We'll change it. But most of the time they like what we do, so they just approve it. And then we go ahead and do what we do.

And then after we capture all the content, we edit it, put it in its rightful place, send it back over to them to approve it, make sure it's good. And then, yeah.

Ron "iRonic" Lee Jr.: 00:21:44

Now when it comes to, so these different packages that you have and your price points and whatnot, how did you arrive to these the price points that you have. Right. Because I've worked with social media people, right. And they realize that they were undercharging. Right. I had a young lady I was working with.

Faithe Williams: 00:22:05

Yeah.

Ron "iRonic" Lee Jr.: 00:22:05

She was charging me. Listen, I loved what she was charging me. I loved what she was charging me. And then I loved the work that she was doing. I'm like, okay, cool.

This is cool. And then she. Once she realized that she was undercharging, right. She upped her pricing. Right. Which I didn't have a problem with it.

I understood it as a coach myself. I was happy for her. Right. However, though. Right.

I know that she did lose some of her customer base that she had already, but in doing so, she saw that, okay, I can do less work.

Faithe Williams: 00:22:36

Yes.

Ron "iRonic" Lee Jr.: 00:22:37

Right.

Faithe Williams: 00:22:37

Yes.

Ron "iRonic" Lee Jr.: 00:22:38

Still make what I was making. And yes, some people fell off, but the people that, you know, valued and that could afford what I had stayed.

Faithe Williams: 00:22:44

Yeah.

Ron "iRonic" Lee Jr.: 00:22:45

Right. But for you, like, how did you.

Faithe Williams: 00:22:47

Yeah.

Ron "iRonic" Lee Jr.: 00:22:47

How did you arrive at your current pricing? Did you have. With a trial and error? Did you have a coach? Like, yeah.

Shy Speaks: 00:22:54

What.

Ron "iRonic" Lee Jr.: 00:22:54

What. What happened? Because I just. You ain't come out the gate there. I know that. I mean, I'm assuming. I said, I don't know.

Faithe Williams: 00:23:01

When I first, like, back when I first started with the Realtors, I was charging. It wasn't even on a full figure mark. And I feel like that was more so because I was trying to get my name out there.

Speaker C: 00:23:16

Right.

Faithe Williams: 00:23:18

And then when I started this one, you didn't see. It's like I had a similar encounter that the young lady that you were speaking of doing the work. You're in the work, you really get paid.

Ron "iRonic" Lee Jr.: 00:23:34

Right?

Faithe Williams: 00:23:34

And then you're in the work.

Ron "iRonic" Lee Jr.: 00:23:35

Right.

Faithe Williams: 00:23:36

And you like.

Shy Speaks: 00:23:39

This ain't enough time. The time I'm putting in.

Faithe Williams: 00:23:43

And then. And then it comes down to as well, if you have a team. So if you're just like a freelancer, then, okay, then some prices may be good for you.

You may be like, okay, I'm. I'm charging a little bit under what I'm worth, but it's still cool.

But me, as far as owning the agency, I have two team members, so it's just like, I still have to pay them, too. So I feel like I've recently hit that mark where I'm like, prices need to raise.

Speaker C: 00:24:14

Right.

Faithe Williams: 00:24:15

So I feel like. I feel like I'm always going to be hitting those pinnacles. The more that I grow, the more that I learn in the information that I digest.

So, yeah, I just recently.

Shy Speaks: 00:24:27

Yeah, that. That Epiphany, like, okay, yeah, and I was going to ask that too about when you said having it, having a team, because, you know, you have an agency.

And so the cool thing about having an agency is like, you know, like I said, it's a freelancer. That's that one person. But if I have this agency, they have a couple of things that they can do for me at this agency.

Probably not just this one thing.

Faithe Williams: 00:24:48

Yeah.

Shy Speaks: 00:24:48

Because of this, this person may be great at content creation. Because it's an agency, they can have the social media posting part, which is where that other teammate person comes in, where the, the, the.

The freelancer. I can shoot all your content, but I got to give it to you because I can't take time to edit it and all that kind of stuff.

So if I want to have an agency like this, do I need to have an editor on hand? Do I need to have what. What. What goes into the back end of like, we shot it? Are we editing? Are we shooting? Like, you know, are we, Are we.

Faithe Williams: 00:25:19

Do we.

Shy Speaks: 00:25:19

Do I need to have like a, A social media planner to schedule this stuff to post? Do I need to have access? Like, give me some of the. What needs to happen?

Faithe Williams: 00:25:27

So the first few team members that I hired was the social media manager, and then also I hired an assistant. So I hired two other people to a higher graphic design designer. And I also hired. Who was, what was her title?

It was basically a communications manager, right? For, for like sponsorships and things like that. But that was because I was doing. I was doing something else.

And I feel like we're gonna get to that at a point in the conversation, but I feel like hiring a social media manager and hiring my assistant and then also having myself. We're all good at the things that need to get done, right? Which is the editing, which is the posting, which is having an eye for the content, right?

So I feel like if you're gonna, if you're gonna be handling multiple clients at a time and you're gonna be doing social media management, hiring a social media manager is gonna be volatile, right? So because me, myself, I can't handle everything.

I can touch every point in the business, but as far as the volume that you want to have, when you have an agency, you're not going to be able to do everything yourself.

So a social media manager, you don't necessarily have to hire an editor off the bat, but because the social media manager can still edit, I can still edit.

Speaker C: 00:26:48

Right?

Shy Speaks: 00:26:49

So edit.

Faithe Williams: 00:26:50

Yeah, I feel like that would be your most Important person is a social media media manager.

Shy Speaks: 00:26:56

Okay, all right, I'm about to go deep, a little bit deeper in the structure side. Okay. So. All right, so if I'm a, I'm a social media agency, I'm trying to move into this agency model.

You say you provide them a report every month, and I want to start providing analytics. What tool, what software do I need that's going to help me get that kind of analytics? So I can show you people this is how everything performed?

Or am I going into each platform one by one and looking at the analytics and then put it on the spreadsheet? Like, what, how, what, you know, give me the. What's the. What software do they need? What's the tool?

Faithe Williams: 00:27:35

I mean, you can do that. Yeah, but, you know, we want to work smarter, not harder.

But there's other free platforms that you can use, things like metrical and later.com to where it's like all of the social media platforms are already. Say, for example, you're working with a client with TikTok and Instagram.

Speaker C: 00:27:55

Right.

Faithe Williams: 00:27:56

All of their social media handles are already plugged in to this one particular system. If it's later.com and then you're able to get all of the metrics and things from that particular platform. So it's all in one place.

Shy Speaks: 00:28:11

Okay, yeah, so that's, that's going to be crucial. We need, we need some kind of metric tracker, right?

Faithe Williams: 00:28:16

Yeah.

Shy Speaks: 00:28:16

Okay.

Ron "iRonic" Lee Jr.: 00:28:17

No, and just I guess it kind of depends on your customer clientele base. But, like, what metrics are you looking for?

Faithe Williams: 00:28:27

And that's a question that you ask up front.

Ron "iRonic" Lee Jr.: 00:28:29

Right.

Faithe Williams: 00:28:29

To the client.

Ron "iRonic" Lee Jr.: 00:28:30

Okay.

Shy Speaks: 00:28:31

It's based on the client.

Faithe Williams: 00:28:31

Okay, what, what metrics are most important to you?

Ron "iRonic" Lee Jr.: 00:28:34

Okay.

Speaker C: 00:28:36

Right.

Faithe Williams: 00:28:36

So is it saves, is it shares, is it likes, is it your followers? You know, that really depends on the client and what their particular goals are.

Speaker C: 00:28:46

Right.

Faithe Williams: 00:28:46

But me, I would say followers don't matter.

Like, that's one metric that we don't need to be worried about because I feel like people correlate the followers to the amount of leads or sales that they may get when that's like, not true.

They could have these social media influencers that have 1 million influences and can't even get a dollar out, you know, out of their clients, out of their customers.

Ron "iRonic" Lee Jr.: 00:29:10

So we heard that story. I forget, I forget who it was. But somebody had, you know, these millions of followers and then they lost a product.

And like I said, they couldn't even sell a hundred of them. You know what I'm Saying it was like so.

Shy Speaks: 00:29:24

Right.

And I hear people, especially in the YouTube world, you know, you have people who have a lot of followers on YouTube and then you have some people who have like 10,000 or less subscribers on YouTube, but they're making millions of dollars from YouTube.

Some of them have even less than 5,000 and they're running six figure businesses because the, there's value attached to the educational videos and it drives people to a website and from that website people are actually getting buying the product or booking the call or doing the thing. Yeah, and so. Yeah, so you're absolutely right.

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Do you think it's a way, it's important to have a way to tie social media to like sales so that you can quantify, like, hey, because of what we're doing, we're driving sales. Or do you feel like it's just driving it towards the metric that they, that they care about the client?

Faithe Williams: 00:31:13

Repeat the question.

Shy Speaks: 00:31:14

Okay.

Do you think you said just a minute ago that it's important to ask the client up front what do they care about so that you can know what metric we're tracking?

And you talked about like share saves and all, like social media engagement things, but I was saying, do you think it's important to also tie that to their finances, like how much money they're making and associate that with your social media?

Or do you feel like it's not wise to put that because it's like I'm delivering my result whether or not you're making Sales, you know, I'm still getting you the engagement, still getting you the, you know, what do you think?

Faithe Williams: 00:31:48

Yeah. So I feel like that is important as well because website clicks and leads are another metric as well. Even though. And it all depends on the client.

Speaker C: 00:32:00

Right.

Faithe Williams: 00:32:01

So if you don't have anything to sell and you're just trying to put yourself out there, then of course that doesn't matter.

Speaker C: 00:32:07

Right.

Faithe Williams: 00:32:07

But if that person is looking to have leads come out of this, then the strategies are going to change, you know. So. Yeah.

Shy Speaks: 00:32:16

Okay. Okay. All right.

So I feel like this, that's pretty good information right there on just having a, A, an agency that's the social media management and content creation agency and that you're helping other entrepreneurs like up level their game and keep that presence going. You have a system that's in place for that. You also spoke about having a community. Right.

And so is this of kind community a passion project or is there monetization as well associated with, with, with that? Cuz some communities it's just a dollar to get in and some communities there's like 147amonth to be in.

And once some communities are like, hey, it's, it's $10. But every time you, if. Because you're doing the $10, whenever we have events, you get to be in these events. You don't have to pay for these events.

So there's like some kind of monetization to it, whether they're saving or you making. So for you, is it like a, it's a, it's a community. Of course. I'm sure there's passion.

Is it passion only free community just giving value or is there like a.

Ron "iRonic" Lee Jr.: 00:33:21

Strategy?

Faithe Williams: 00:33:22

Yeah, yeah, it's both. But not too much focus on the monetization aspect of it. It's just more of the fellowship.

Shy Speaks: 00:33:31

Okay.

Faithe Williams: 00:33:31

Yeah, it's more the fellowship. So we just host, hosted our first event this past Saturday. It was ticketed, you did have to pay, but that was just the first event.

Just trying to see, engage, you know, because. And also with paid, with paid opportunities for a community, you really see who's going to show up for you.

Speaker C: 00:33:53

Right.

Faithe Williams: 00:33:53

Because anybody can show up to something that's free. And then on top of me being new in Dallas. Yeah, the event booked out, it sold out. Right, but as far as the community as a whole.

Shy Speaks: 00:34:08

Yeah. Wait a minute.

Faithe Williams: 00:34:09

In the first hour, y', all, it was. No, not the first hour. The first 24 hours. Excuse me. The first 24 hours is sold out. What? Yeah, all thanks to Tik Tok. But.

But yeah, the community aspect. So I want to do a mix of free and a mix of ticketing, right? So this upcoming month, just for example, we're having three events.

So we're having an event on May 10, and basically this is a free event. We're going to be doing a walk on Katy Trail. It's called Pretty Walks, Power Talks. So we're taking big strides and having bigger conversations.

Speaker C: 00:34:48

Right?

Faithe Williams: 00:34:48

So with the community, I want to. Hold on.

Shy Speaks: 00:34:51

I gotta. I gotta snap it up for that. You better spit that poetry and that copywriting that you. You did there. Come on, ma'. Am.

Faithe Williams: 00:34:59

All of. And just to preface, all of the events are going to be b.

Like, tied with content in some sort of R. Like, that's why it's called content and connection. So it's all going to tie in together.

Speaker C: 00:35:10

Right?

Faithe Williams: 00:35:11

But that event is going to be free. And then the week after that, I'm going to be hosting a creator webinar that's going to be free. So just giving out that free game, right?

And then our last bigger event is going to be ticketed.

So it's like the bigger events are going to be ticketed, but those more intimate gatherings, those are going to be free because of course, still have to give out that value to everyone. You know what I'm saying?

Shy Speaks: 00:35:36

What makes the event bigger? When you say bigger, what do you mean by that?

Faithe Williams: 00:35:40

Like, as far as the production wise.

Speaker C: 00:35:43

Right.

Faithe Williams: 00:35:43

Yeah.

Ron "iRonic" Lee Jr.: 00:35:44

Okay, so, okay, I'm hearing about this event, I'm hearing about this community, and you know, you're saying, okay, we got free, then we got ticketed. I guess I want to know, like, what was the desire behind creating this community?

Like, why create this community when it seems to me you're already thriving with this agency, you know, you're servicing clients and whatnot. But it's like, yeah, this community seems like, okay, yeah, I want to do this. So what. Where did that come from?

Faithe Williams: 00:36:18

I feel like. I feel like community is such an important aspect to everything that I do.

Speaker C: 00:36:26

Right.

Faithe Williams: 00:36:26

And coming from New Orleans, I feel like back there I didn't really have a community within my city.

Speaker C: 00:36:34

Right.

Faithe Williams: 00:36:34

It was a lot of. Well, based on my personal opinion, I feel like it was a lot of, you know, just based on the popular people.

Speaker C: 00:36:40

Right?

Faithe Williams: 00:36:42

So when I came out here and I'm just on TikTok, just scrolling, and you're just seeing a lot of women who are like really craving this community.

Speaker C: 00:36:51

Right.

Faithe Williams: 00:36:51

And based on my history, I did have an event venue in the past Back at home.

So it's just like, why not take my experience with being able to operate an event venue and come here with my agency and just make a sister, like a sister cousin brand and just form this community and give. Give the people what they're craving.

Speaker C: 00:37:18

Right.

Faithe Williams: 00:37:18

Because I also want that. I want. I also want that community as well. I'm new here. I'm still trying to meet new people, you know, so why not?

Shy Speaks: 00:37:26

Yeah, I like that.

Ron "iRonic" Lee Jr.: 00:37:28

Yeah.

Shy Speaks: 00:37:28

So you basically, you're. When you were in events, having event space, you had to put on events as well as well.

Because, you know, when you have an event space, people can book it and rent it out, but people don't think about the fact that when you have events in event space, you need to put on some things yourself so that it kind of showcases the space.

Faithe Williams: 00:37:44

Yeah.

Shy Speaks: 00:37:45

So you're saying you're drawing on your experience from previously hosting events, but then also the people who are content creators and social media and then merging that world together. That's what you're saying. Okay.

Faithe Williams: 00:37:58

And that's also another offering that we do with the agency. Just. Just put that offering on as well for that service.

Shy Speaks: 00:38:04

What's. What's that offer?

Ron "iRonic" Lee Jr.: 00:38:06

Yeah, yeah.

Faithe Williams: 00:38:06

Oh, the events. So it's like brand activations, like influencer events and things like that. So that's another service that we just added on that.

Shy Speaks: 00:38:16

You. You put that on for the client or you.

Faithe Williams: 00:38:18

Yeah, put that on for the client.

Shy Speaks: 00:38:20

You help produce the event for them. I'm just saying we got our money together when we ready, you know, I'm just saying. No, she almost just got her a client out of both of us.

So she said, I see. This is how it's working.

And I actually hope this is what's happening with you guys, because some of you all are creative entrepreneurs and you're like, man, I'm doing the thing, but I'm. I'm not keeping up with social media. Like, I really want to, and it is effective and it's helping my business.

We want to expose you to people who you can actually tap in with. Like, maybe you don't want to have a social media agency, but you are a creative entrepreneur and you need this kind of service.

You need social media management, you need content creation, and you may even need event production. And then I'm sure there's content that ties into the event, so you make that look a certain way. I know y' all be doing it.

Ron "iRonic" Lee Jr.: 00:39:06

I see, I see.

Shy Speaks: 00:39:09

So we want to make sure we're exposed to. To that so if people are wanting to, like, tap in with your services, like, what's the best way to go about doing that?

Faithe Williams: 00:39:20

So you can actually follow us on the Divine Creators code on Instagram and then we have a link in the bio to where you get access to our, our inquiry form. Okay, so once you fill that out and within 24 to 48 hours, you know, we'll reach out to be able to schedule that consultation call.

Shy Speaks: 00:39:37

Okay, listen, the episode not over. I still, we still have some more questions.

I just wanted to give you that so in case you go ahead and write that down, jot that down and keep listening, because we have some more where, where that came from. But one of the things you just said is within 24 to 48 hours, like, there's a system to all of this. Right?

There's some, there's, there's organization to all of this.

And I think that people want to be a social media content creator because they have the eye, but there's an aspect of project management that has to go into this. Yeah, can we talk about that?

Faithe Williams: 00:40:10

Yeah, let's talk about that.

Shy Speaks: 00:40:11

Okay, so when it comes to managing these projects, right, you have, you may have, you have one client that you're doing this for. You may have multiple clients.

Speaking of that, currently, right now, at the size of the team that you have, what's the max amount of clients that you're willing to take on right now without having to expand the team.

Faithe Williams: 00:40:35

Just to make sure everybody's, you know, running with their head on and not off? I would say about five to six. About five to six.

Shy Speaks: 00:40:44

Okay.

Faithe Williams: 00:40:45

Because we still want to give them that, that luxury experience, right?

Shy Speaks: 00:40:49

Yeah.

Faithe Williams: 00:40:49

So we're not trying to be all over the place because we're still human as well, even though there are systems in place.

Shy Speaks: 00:40:55

Yeah.

Faithe Williams: 00:40:55

We still want to give the human.

Ron "iRonic" Lee Jr.: 00:40:58

Yeah.

Shy Speaks: 00:40:58

Space.

Faithe Williams: 00:40:59

Yes.

Ron "iRonic" Lee Jr.: 00:40:59

Yeah, but. And that takes a level of awareness.

Faithe Williams: 00:41:02

Exactly.

Ron "iRonic" Lee Jr.: 00:41:03

Because a lot of times, you know, we get caught as entrepreneurs chasing the dollar. Right. But it's like, no, for you.

The key word that you just said, the key thing you just said that stood out was, I still want to give my clients a luxury experience. Right. Without us running around like chickens with our hair cut off or running around where we're overwhelmed and things like that.

If that takes place, then the level of service and quality that we deliver is going to diminish. And if that diminishes, then the customers, you know what I'm saying? And now that's going to add to their plate.

That's going to add to them being overwhelmed. So I love that level of self awareness that you have once again in that.

Is that something that, that's always been there or that had to take place or that happened over time. And just like I've been doing this for a while and I learned my lesson.

Shy Speaks: 00:41:51

Yeah. That's that self development.

How don't you develop in, into saying this idea of like I said, was it always there or is it something that you had to grow into? Did you learn like, oh, I got too many clients and everybody's falling off or did you just say like, nah, I'm never gonna do that.

Faithe Williams: 00:42:08

No, I feel like it's kind of always been there. Especially with everything that I've been doing so far as being an entrepreneur. Everything has been service based for me.

So especially with real estate trying to handle five, six clients at a time, you know, so I feel like it's always been there. But of course over time it has developed even more.

Speaker C: 00:42:30

Right.

Faithe Williams: 00:42:30

So. So yeah, I feel like it's, it's always going to be a constant evolution.

Speaker C: 00:42:35

Right.

Faithe Williams: 00:42:35

And then just talking to God because yes, that's what people, you know, you can have those moments of where you are overwhelmed.

Speaker C: 00:42:45

Right.

Faithe Williams: 00:42:45

And I feel, feel like that's when I just have to sit still and give it to God and then give myself that time to rejuvenate and then go ahead and you know, continue moving forward.

Shy Speaks: 00:42:55

Got you.

Ron "iRonic" Lee Jr.: 00:42:56

And I'm sorry. So you were asking the structure piece in regards. I just kind of. You said no, I jumped in. But go ahead.

Shy Speaks: 00:43:03

No, that, that was, yeah, that was good because the, the like. Okay, so if you have like I was talking about the project management of it all. So you have to know what's the max capacity.

That's already first and foremost. So that's like, okay, we can do maybe five to six clients.

Now for those of you guys who don't do quick math, if I'm doing $5,000 a month times about six people, that's $30,000 that our agency is able to make in revenue.

Not to say that's going to all be revenue because we still have to book out our studio spaces or we still have to pay our team if people are on as contractors or part time or whatever. And eventually at some point they'll probably have to be on as full time.

I'm, I'm not sure what the status is, but you have to take in consideration expenses. But we're looking at a nice little, a nice little multi six figure business when we're Talking.

Talking about having a social media agency shout out to you. You know what I mean? Shout out to you right now. Do you have a room for that six person? And I'm just trying to see.

Faithe Williams: 00:44:07

Hey, I said five to six now five to six.

Shy Speaks: 00:44:09

Five to six.

Faithe Williams: 00:44:10

Five to six. So we got the six. Yes.

Shy Speaks: 00:44:12

Okay. All right. So you said earlier you were talking about some of the other things that you. You done. You were doing something else at the time.

Were you talking about the event space side.

Faithe Williams: 00:44:21

The event space being a realtor? Yeah.

Shy Speaks: 00:44:24

How long did you have the event space?

Faithe Williams: 00:44:26

So we had it for a year.

Shy Speaks: 00:44:27

Okay. And do you want to have another event space again in the future? Yes. Okay.

Faithe Williams: 00:44:32

There's gonna be one. It's already like in the works to be out here.

Shy Speaks: 00:44:37

Okay.

Faithe Williams: 00:44:37

Yeah.

Shy Speaks: 00:44:38

Okay. So we're gonna be on the lookout for that. So we currently we have.

And of course there are some stuff that goes in to how you even have to structure that.

You know, when it comes to like the building the, the events that you're doing on your own, not too much so you can keep the space available for people to rent and all that kind of stuff that. So, so I'm a. Will have to bring you back whenever you rebrand out into that realm and we'll talk about how you're. Because this community is new.

So we'll, we'll see where we are with managing the community if it's going to steal like a free and paid model. And then we'll see where we are with like managing an event space.

Yeah, we've had people on here who have like studios as well, but like being able to have a true event space, space and event curator all in one. I think it'd be. Be cool to. To hear from you in that.

Ron "iRonic" Lee Jr.: 00:45:29

And I know we, we wrapping up because we get to the time, but I have a question based off this whole community. So. Right. You saying, okay, I got five to six, that's my capacity. Right. With the current team that I have. But as you're doing these events, right.

As you're building this community, I'm pretty sure there's going to be people that want to work with you.

Faithe Williams: 00:45:47

Yeah.

Ron "iRonic" Lee Jr.: 00:45:48

Right. So how do you handle that? Or have you thought about it at least?

Faithe Williams: 00:45:54

That's a good question.

Shy Speaks: 00:45:55

Right. I mean at that point it's going to have to be some new teammates and.

Faithe Williams: 00:45:59

Yeah, yeah, yeah. So that has actually been in the works. I'm about to hire a community manager.

Speaker C: 00:46:05

Right.

Faithe Williams: 00:46:05

To actually be able to take over that social media aspect and Handling like the group. The group chat that we do have. So hiring on someone like that and then maybe hiring on somebody else that specializes in events.

But as far as right now, the way we're operating with the events, having something intimate, then having something virtual, and then having something big, I feel like the team that I have right now. Yeah, it'll be suffice.

Shy Speaks: 00:46:35

Okay. Okay. And then I want to ask you this because right now, you know, you're an entrepreneur, but you're also still and an influencer.

And, and so that's a, you know, it's a monetization in and of itself. We're not talking about just money. Like, do you feel.

Do you see yourself staying as an influencer as you continue to grow these businesses, or do you feel. See yourself leaning more into just running the companies and you supporting them so they can go out and influence and you kind of.

Or do you want to keep that, that presence as well?

Faithe Williams: 00:47:08

Well, I think I want to keep my presence.

Shy Speaks: 00:47:10

Yeah.

Faithe Williams: 00:47:10

Well, I know I want to keep my presence because, I don't know, it's just something that I love doing. I love creating content. I love creating my own content.

Speaker C: 00:47:18

Right.

Faithe Williams: 00:47:18

And I feel like that's where a lot of my clients come from.

Shy Speaks: 00:47:23

Yeah.

Faithe Williams: 00:47:24

Me creating my own personal content.

And then they see the consistency that I have with doing, with handling and managing my own platform, and then they're like, I've been watching you for a while. I like what you got going on. And then they want to be a client. So I will. I feel like I always have that presence on social media.

Shy Speaks: 00:47:43

Yeah, yeah, yeah. I like that.

And then when it comes to, like, sponsorship and all of that kind of stuff, they're still like a whole nother bag that, that puts you in as an influencer. And then also you're just constantly around other creators.

And so it kind of keeps you stimulated in that way to know what's current, what's happening, what's work. So I think it's. I think it's cool for you to stay in that. I, I actually just think you're cool, period.

Faithe Williams: 00:48:10

Thank you.

Shy Speaks: 00:48:11

And I just want to say. I just want to say thank you for coming on here and talking to us. Yeah, absolutely.

Because, you know, you know, people have had social media, so you got social media management companies, and there are people who handle, like your advertising.

Faithe Williams: 00:48:26

Yeah, yeah.

Shy Speaks: 00:48:26

You know, they, they run ads for dealerships, for dental offices, for roofing companies, and there's that. That's just managing the. Once you have the ad and once you have the creative give it to us.

And we're gonna do social media marketing, advertising, you know, but now to show people like, okay, this is organic content. Organic, yeah. And, and how we're gonna use it to drive awareness to your. Your company, bring your visions to life.

And then maybe one of these pieces may be something that you want to go put an ad behind. And you're more likely to wind up being able to put an ad behind it because it was. It was polished well, it was produced well.

So when you come for that monthly meeting, for example, that you're talking about, you may say, hey, actually we want one of these videos to be something that we can run as an ad. And you're like, okay, cool. Yeah, you see?

So I, I like, I like showing people this world because there are so some people who have the eye and they love it. Unlike run and I. They love it. They love it.

And so creating this as a service and using that creative eye and your passion for people and turning it into a business, I just think that it's. It's just so amazing. And people need to hear about this so they can see it as an. As a model that they can actually tap into, glean from, and follow.

Yeah.

Faithe Williams: 00:49:44

Thank you.

Shy Speaks: 00:49:44

Thank you so much.

Ron "iRonic" Lee Jr.: 00:49:45

So I just have one last question. This is my last question. So as we're wrapping up, right. If there is one thing that you could tell our audience, right?

So these are creative entrepreneurs who either they are aspiring or they're. They're in it already, and they're. They're wanting to scale. What's one thing that you would tell them that they can walk away with?

Faithe Williams: 00:50:08

This has nothing to do with social media or anything. I would say that the Lord always tells us to be content in whatever situation that we're in, right?

So I would say you always have to find your gratefulness, right? You always have to be grateful in any situation that you're in, whether it's at a low point, whether it's at a high point, right?

You never want to get too high. You never to want. Want to get too low. You want to stay right in the center, that sweet spot. You always have to be content.

You always have to be content with what God has blessed you with, right?

Because people feel like, oh, I can't hit this pinnacle because I don't have this, or I could have been further along than what I have been if I didn't make X mistake.

Speaker C: 00:50:55

Right?

Faithe Williams: 00:50:56

But I feel like we're always continuing to do work. We're always continuing to evolve. And that's what I read in Scripture. Scripture this morning. Excuse me, Philippians 1 and 6.

It's basically telling you God started a good work in you and he will continue to do a good work in you until the day that Jesus Christ comes back.

Speaker C: 00:51:19

Right?

Faithe Williams: 00:51:19

So it's like we're constantly evolving.

Like, give yourself the grace, you know, Because I feel like we're always so hard on ourselves and we wish we will be in a different place than we are currently. But you're in the right place.

Shy Speaks: 00:51:33

Yeah.

Faithe Williams: 00:51:34

At the right time, you know, And I, and I constantly have to tell myself that too. You know what I'm saying? And I feel like that's. You have to figure out where, where you're. Where are you rooted? Like, what are you rooted in?

Speaker C: 00:51:45

Right?

Faithe Williams: 00:51:45

And I feel like you have to always be rooted in God and you always have to be one with God.

Speaker C: 00:51:54

Right.

Faithe Williams: 00:51:55

Because.

Shy Speaks: 00:52:00

As you were singing that, singing it, I was thinking, be, be grateful. Come on.

Faithe Williams: 00:52:07

I know.

Shy Speaks: 00:52:08

That's what I was thinking about. You got to be grateful. And how timely of a word.

Faithe Williams: 00:52:13

Yes.

Shy Speaks: 00:52:13

That is from somebody using social media. Social media is all about more, more. I can get more views, more, more watch time, more likes, more saves, more engagement.

And I think that was so sweet coming from you because people are going to come to you looking to drive up more. But you have to be content and grateful for what you have. Sometimes people have, like, I only have 20, 000 followers. 20,000.

That's 20, 000 people who know who you are. How are you saying that's only. So you have to be grateful for that. Some people say, all I have is to 2,000. That's 2,000 people.

Faithe Williams: 00:52:50

You know, imagine if you're standing in front of an audience of 2,000 people. You probably gonna choke now.

Shy Speaks: 00:52:54

You gonna choke.

Faithe Williams: 00:52:55

Ain't gonna know what it's like.

Shy Speaks: 00:52:57

2000 people look like a lot of people. And so the social media desensitizes us to how many people it is and how vast it is.

If you're sitting in a room with 200 people, right, you'd be like, okay, and I gotta get up and say something to them, you know?

Faithe Williams: 00:53:12

Exactly.

Shy Speaks: 00:53:13

And it's the impact that you're able to have with people in person and that eye contact and you see, like, this is really impactful and sometimes we lose that. So I think I applaud you for, for talking about contentment as it relates to social media. Not that we're not striving.

And I like what you were saying is that there's going to always be a work wherever evolving, there's a work being done in us until the end of time. You know what I mean? And so let's just stay committed to that work. Keep striving, but be content, be grateful. Okay?

Faithe Williams: 00:53:45

And that's. And just a fun fact, that's why my agency's name is what it is, right? The divine creators. Everything happens in God's divine timing, right?

So, yeah, thank you.

Shy Speaks: 00:53:59

I like it.

Ron "iRonic" Lee Jr.: 00:54:00

Thank you.

Shy Speaks: 00:54:01

So we, we thank you for being on. You've provided that one last, that, that one last snippet for people, but I got somebody else I need to thank. I got to thank the audience.

I gotta thank y', all, come on. For listening and tuning in to grow this. Even listen to this podcast is self development.

Even listening to this podcast to be part of your strategy, even listening to this podcast needs to be structured into your time. You know what? I make my time. I listen to this while I'm in the car and I do this when I'm doing this.

As you begin to get structured like that and you start applying that to every area of your business, you will be successful. So thank you guys for watching now. I mean, I'm thankful, you know, I mean I'm, I'm great, I'm content. But I need you to hit the like button.

Faithe Williams: 00:54:45

Hit the like button.

Shy Speaks: 00:54:46

I need you to, you know, slide on over and hit the subscribe button. I need you to do that.

Faithe Williams: 00:54:51

You know, that's it.

Shy Speaks: 00:54:52

That's it. It's just, that's all I need. I'm, I'm going to be happy and I'm going to be content once when I, once I have your new follow.

Not on this one and of course. No, seriously. And, and also make sure you like lock in with us on whatever podcast platform you're watching this on. Truly.

Comment, subscribe, share it, do all the things on there. Because the more you do that, the more we can drive this to other people. We want to spread this.

We have a vision of seeing creative entrepreneurs move from being hobbyists to freelancers to full on employees.

Because we believe that creative entrepreneurs make the best, they make the best businesses, the best CEOs, from Walt Disney to whatever Apple company is that was based on creators, whoever, all of them are creative people.

If they actually ever are able to lock in, they create, they, they make the world shake with the businesses that they create and the people that they, they serve. And so we're just trying to unlock that, right? We're trying to unlock that. So help us with that.

Ron "iRonic" Lee Jr.: 00:55:59

Help us with that. So something for you, right? So we. Yes, help us with that. But we want you to also be a part of our community, right?

The Creators Corner community, where you're going to receive strategy, structure and self development via a newsletter that we send out, but also be surrounded by other creative entrepreneurs like yourselves that can help to inspire, motivate and even network and build with. So go to mmcb podcast.com that's mmcbpodcast.com and be a part of the Creators Corner community. Yeah.

Shy Speaks: 00:56:33

Okay, so on that note, we want to get out of here with. By listening to you, right? We want to hear from you. And when I say listen to you, because you've been listening to us the entire time. Time.

But now we want you to speak something. Say something out loud. Loud. We end every episode with a mantra, some affirmation, if you will. And so we want you to say this out loud with us.

Everybody in here, let's do it all at once. You ready? Yeah. Let's go. All it takes. All it takes is intention.

Faithe Williams: 00:57:03

Is intention.

Shy Speaks: 00:57:04

Consistency.

Faithe Williams: 00:57:05

Consistency.

Shy Speaks: 00:57:06

And laser focus.

Faithe Williams: 00:57:07

And laser focus.

Shy Speaks: 00:57:08

To mind my creative mind business.

Faithe Williams: 00:57:10

To mind my creative business. Oh, yeah, I like that.

Ron "iRonic" Lee Jr.: 00:57:15

We out.

Shy Speaks: 00:57:16

Peace.