Podcast, Publish and Profit: Building Multiple Streams as a Creative Entrepreneur w/Jonathan "Speaks" Jones

Jonathan "Speaks" Jones: 00:00:00

Dope people, they sit on ideas, they sit on gifts. But if you know God has put on your heart to do something, don't waste no time. Just do it. Live in that uncomfortable space and just do it.

You can put some episodes behind a paywall. Let's say you put out 50 episodes. People listen to them. You know what? I'm gonna start doing some secret guest episodes.

These will be in a bundle people can get for $7, taking some of those same episodes, transcribing them, making an ebook, thinking of some episodes that you've done, like some how to's. And different things like that turn into like a little mini course. That's not $27, $37.

Anybody who has something to say or anybody who has something to sell should have a podcast.

Shy Speaks: 00:00:47

What's up and welcome to the Mind in my Creative Business podcast, the number one podcast for creative entrepreneurs to earn and learn strategy, structure and self development all in one place. I am your co host, Shy Speaks.

Ron "iRonic" Lee Jr: 00:01:02

And I am your co host, Ron Ironic Lee Jr. And today we have a phenomenal guest who is a author, a coach, a podcast host, and all around, just great person. So we want to introduce to you Jonathan Speaks Jones. Welcome.

Jonathan "Speaks" Jones: 00:01:24

Hey, y'. All. Thanks for having me. Shotspeed Bradley Jr. Hey, man, I just want to let y' all know I love what y' all are doing. Just, just.

I was watching some of Yalls content earlier this week and I was like, they really got something. Yeah, the conversation is organic, it's authentic. Phenomenal guests.

And y' all really are helping people who are out there who are watching and who are aspiring. Like, y' all are really giving them some insight. So, man, y' all killing it.

Shy Speaks: 00:01:48

And we can only give the insight based on what the guest is giving. So we're thanking you for being here to give said insight as well.

So, yes, shout out to you for wanting to, you know, share, share that knowledge because so many people, you can hoard it, keep it to yourself.

Ron "iRonic" Lee Jr: 00:02:05

That's true, you know, definitely.

Shy Speaks: 00:02:06

But to take time to want to share with others means a lot. I seen a quote. The quote said, it's not enough to be free. You have to also free others.

Ron "iRonic" Lee Jr: 00:02:17

I love that.

Shy Speaks: 00:02:19

Yeah, let that simmer.

Jonathan "Speaks" Jones: 00:02:21

She always gonna give you the bars. Yeah, always.

Ron "iRonic" Lee Jr: 00:02:24

That's so. So as we introduce you, Jonathan, how would you introduce yourself?

Jonathan "Speaks" Jones: 00:02:30

Man, I just enjoy really being a teacher, like, honestly, because just like what y' all were saying. And as we're even learning now more and more about the wealth gap and the education Gap.

Anything that I learn, I want to be able to teach it to others, because at the end of the day, my legacy is going to die with me if I'm the only one who did the podcast, who wrote the book, or who spoke or whatever. But if we began to teach and help others, then that legacy lives on. So, man, just a teacher, a man of faith, and a husband, and now a father of two.

Ron "iRonic" Lee Jr: 00:03:00

Okay. Congratulations.

Jonathan "Speaks" Jones: 00:03:01

Congratulations.

Shy Speaks: 00:03:05

This is crazy. I love it. I so happen to know Jonathan personally as well. So I've known him before the two, you know.

Jonathan "Speaks" Jones: 00:03:14

Yeah, that's true.

Shy Speaks: 00:03:15

So actually, he was just the one. He didn't have nobody to make the two with, so.

So let's dive into the creative preneur that you are and how that can inspire so many other people, because you actually are drinking from three different creative pots, if I would say. Right. So you are an author, which we authors are writers. They're creative entrepreneurs. You are a coach. Right. And so that.

Those are what we call shakers. You know, they're. They're. They're creatives in a mover shaker kind of.

And then, of course, you are a host, like a podcast host, which is a media platform and outlet.

So I know that you more so these days, leaning into being a podcast host and teaching others how to have success with podcasts, I. E. This lovely book that we have on set. You know, I'm just saying, I mean, get paid with podcasting. Right. So you're an author now. Prior to this book, you'd wrote.

You've written another book. And so talk to me briefly about the creative business of being an author.

Jonathan "Speaks" Jones: 00:04:39

Yeah, so great question. And the creative business of being an author, I believe it starts with belief.

And that belief started for me when my dad charged me $5,000 to write my first book. Wow. Yeah. Yeah.

Shy Speaks: 00:04:55

He charged you?

Jonathan "Speaks" Jones: 00:04:56

My dad charged me for. And I paid him with student loan money, which was crazy because I was going through grad school, didn't even finish the program.

That's a whole nother story for another day. But my dad was like, hey, son, you should write a book. And I was like, dad, I don't think so.

had a check. I wrote it out.: 2500

And then after going through that process Because I didn't even believe that I had something to share at that point in time.

So then after going through that writing process and working with him, and then he showed me the back end of what it takes to become like a number one bestselling author by Amazon. And then that belief, and I was like, wow, okay, if I wrote the book, now I want to get this message out to more people.

So then that was when I started to speak. But it all started with the belief.

And then after I paid and invested and I borrowed the belief of my father in me, then I was like, well, now I gotta, I gotta get this money back, right? So I, I was, I was trying to, you know, figure out, navigate that, but that's, that's really where it started.

Shy Speaks: 00:06:08

Really believing just got first believe. No, that's, that's good.

Ron "iRonic" Lee Jr: 00:06:11

So hold on, let's.

Jonathan "Speaks" Jones: 00:06:12

Let's rewind a little bit.

Ron "iRonic" Lee Jr: 00:06:13

I want to, I want to know more about this father of yours.

Jonathan "Speaks" Jones: 00:06:16

Right? Okay.

Ron "iRonic" Lee Jr: 00:06:17

What, what does he do? Like, how. Because I'm trying to figure out, I'm trying to put the pieces together.

Like, why did he like, look, you have a book to write, and not only you have a book to write, but I'm going to help you. But I'm going to charge you $5,000 for this. So give me a little bit more background. I need more, I need more context.

Jonathan "Speaks" Jones: 00:06:35

, that's been his thing since: 2006

So, yeah, he's been helping people with books. People been making like family heirloom type books and everything like that. So.

And it's, it's interesting because working with him actually kind of further our relationship. We had the best relationship growing up, okay?

But God allowed this time to not only just grow me and grow him, but strengthen our relationship together.

But ultimately I, I went with my dad because, y' all know, just like in entrepreneurship and in business, you're going to go with people that you trust. You're going to go with people that, that you know better than anybody else. So, I mean, it was, it was, it was an easy, it was an easy pick.

And he's the one who brought the idea to me, so it just made sense.

Ron "iRonic" Lee Jr: 00:07:23

Now, did you try to talk him down from that $5,000 price point or you just was like, I know how my dad cut and I ain't even gonna talk him down. I'm just gonna roll with it.

Jonathan "Speaks" Jones: 00:07:31

So I, I Didn't even think to talk him down because like I said, he brought me the idea, right? So I was like, okay, cool. If he, if he says that this is gonna work, this is my dad, he wants the best for me.

He brought it here, like, you know, let's rock with it. I didn't even try to talk him down. I should have, I should have. But. But what I will say, and I say this to my dad every time we talk.

And like, every time I see him, I'm like, dad, I thank you because that was the best life lesson ever. Invest in yourself. And then from that point, believe in yourself. And I mean, I've made that money back by just by selling books over time.

And, you know, just like, you know, as, as you have with, you know, with, with, with, with your products and your shirts and with albums. Like, y' all know, once you create something, you can reprint more, sell more, and then you can get that thing back. So it was a good investment.

Shy Speaks: 00:08:17

So you believe in yourself to say, okay, if I spend five, I can definitely make five back. If I got a book, how much was the book?

Jonathan "Speaks" Jones: 00:08:24

So the book was 20. The book was 20. I started out selling it for 20.

Shy Speaks: 00:08:28

Right? So did you think that, okay, you know, book brand business, right?

So you already knowing this from the get go, I'm gonna have this book, we're gonna build this brand, we're gonna build this business around it.

So did you think, okay, I'm gonna sell twenty dollars, five thousand dollars worth of twenty dollar books, or were you thinking, I'm a start speaking and then make the money off of speaking? How were you thinking you were gonna make. What was the belief? What did you believe? Where were you gonna make the money from?

Jonathan "Speaks" Jones: 00:08:54

So let me, let me stop you there. I didn't know book brand business at this point in time, okay? I didn't, I didn't have.

So the, the only business insight that I had, I had another coach that I worked with, his name was Kendall Ficklin. And he was the one who taught me a little bit about the speaking arena.

But my dad was like, if you have a book, you should set it up to where you get paid 9.97 an hour. That was always what my dad believed. 997 an hour.

And so from having this book, then I pulled up in my alma mater, Richland, I'm like, hey, I want to speak. I was like, jonathan, whoa, whoa, whoa, what you gonna speak about? I said, I don't know. I want to speak.

I got this book and then from that point, this lady was like, well, she saw the passion. So she said, let me connect you with this male group over here as a male achievement program. Shout out to Gabe Randall. And I went up there.

We did What? We did three sessions. They bought 20 books. And then I was like, oh. So they paid me for books, and they paid me to speak.

So this was the starts where I was like, oh, wow.

Shy Speaks: 00:09:51

Did you get the 997?

Jonathan "Speaks" Jones: 00:09:53

This is something. If you put that together at least for the first hour.

Shy Speaks: 00:09:58

Okay, so you guys. So you got a thousand up in this thing. Okay. I was trying to see if you just bust out the gate with a thousand. I'm like, wow.

Jonathan "Speaks" Jones: 00:10:05

Well, no, no, no. Didn't bust out the game with a thousand. And then. And then, honestly, even before that, like, we're talking before about Grant Skeldon.

The first time I got to speak, Grant referred me somewhere, and that check was $200. But let me. Let me be all the way transparent. A month before that first time, I volunteered $25, right? That was the best $25 I've made in my life.

I'm like, whoa, 25. And then we jumped to that 200.

Ron "iRonic" Lee Jr: 00:10:36

Yeah.

Jonathan "Speaks" Jones: 00:10:37

And then a year later,: 2300

Shy Speaks: 00:10:43

Yeah, there it is.

Ron "iRonic" Lee Jr: 00:10:44

Yeah, that's it. And that's your proof of concept, right?

Where it's like, you saw that somebody was willing to pay you to speak even though it was 25, but you like, that. 25 was probably the best $25 I've ever made in my life. It was because it showed you, oh, somebody willing to pay me.

Jonathan "Speaks" Jones: 00:11:00

This is like, wow. This is something that I would have did for free. Like, I was volunteering for free. They gave me the envelope. I'm sitting car. I'm like, oh, wow.

Okay, 25. That's crazy.

Shy Speaks: 00:11:12

All right, so. So we're gonna move past the author business and. And move into what you're writing about now, which is getting paid to.

With podcasting and stuff like that. But before I do that, because everybody who just ease into this episode is like, 25, 200.

Because, you know, that went a long way back then, but 25 nowadays, you know, just one thing to edge, you know, man.

Jonathan "Speaks" Jones: 00:11:38

Yes. For real.

Shy Speaks: 00:11:39

But I want to say. So, like, what's your. What's your starting rate for speaking now?

Jonathan "Speaks" Jones: 00:11:44

Starting rate would be 5,000. Wow. 5,000 for. For an hour. And of course, it's great if they. They cover travel and they cover flight and, you know, hotel and stuff like that.

But yeah, 5,000.

Shy Speaks: 00:11:56

That's where we at now. So started from 25.

Ron "iRonic" Lee Jr: 00:11:59

25.

Shy Speaks: 00:12:00

And this is the thing about being an entrepreneur.

If you work somewhere and they said you was worth 25 for an hour, 10 years later, you may be making $35 because they're gonna give you a dollar raise, $2 raise maybe. You know what I mean? Because they. That's not necessarily that, that's not what you're worth.

But this job, this particular task, this is about what this is worth, you know. And so that's, that's what they put in the budget for that task based on what it outputs.

So, so, but to be able to control, to go from 25 to like 5 is, is bananas. And that's the beauty of being a, being a entrepreneur. That's the book side. That's the.

Jonathan "Speaks" Jones: 00:12:40

I mean, but then even the other side, like, like, even. I know you said we leaving the author piece. I'm just going to add this on there because even with speaking. Right.

One thing that I think people leave a lot of money on the table is if before they go to location, yeah, people may agree to pay you whatever set rate, but you can also get them to buy books or buy products before you get there.

y where you can make an extra: 2500

Ron "iRonic" Lee Jr: 00:13:13

And I've seen that my brother Jason had, that happened with him, where they have him come on and speak and he's, he's having them buy 100 bucks, 200 books, you know what I'm saying? So, yeah, I didn't even as you saying it though, I've seen it as you're saying it's like, oh, that makes sense as a business model, right?

Where it's like you're paying me to speak, but now you're buying my product before I even get there. And then if you really know how to do it, you can stay up on the stage. Other part of the services that you have.

Jonathan "Speaks" Jones: 00:13:38

So that's something totally different. But you know, you right there, you're in the neighborhood.

Shy Speaks: 00:13:44

So we technically was talking about the author piece, the book, but we was also talking about speaking. Right. As a business as well. That's why I say you kind of represent multiple creative formats you know, just in one person.

And so we talked about getting paid to speak. Right. We're talking about the book. Right. Every time I'm speaking, I'm reinforcing the book. The book is being sold as a package deal in advance.

VIP. Everybody in VIP at this: 1000

You know, so they, they paid a little bit for that to kind of juice up vip or then you're like from the stage, hey, all right, well, you weren't vip. But what we're going to do, the book is usually 20. We're going to do the book for everybody else in here for 15.

And so now everybody else who won VIP get to get this book and they get to make this, you know, and so. Yeah, so how would, how many books since we still. Right here, we're gonna move to this podcasting piece.

Jonathan "Speaks" Jones: 00:14:41

Yeah.

Shy Speaks: 00:14:41

And how to get paid with podcasting.

But since it's in the book, how many books would you say you sold from the time from, from the first book in this book combined, like just on just an estimate?

Jonathan "Speaks" Jones: 00:14:51

Oh, my goodness. I don't know. It's somewhere in the thousands. I need to go back and tally it up.

Shy Speaks: 00:14:56

Yeah.

Jonathan "Speaks" Jones: 00:14:56

Because I give away a lot of books too.

Shy Speaks: 00:14:58

Right.

Jonathan "Speaks" Jones: 00:14:58

So that's, I need to go back and like tally it up somewhere. But it's definitely like in the thousands somewhere in there. But I need to, I need to go and get, and get them numbers up.

Shy Speaks: 00:15:08

Okay, so, okay, so we, we, we know we got the books going and we know we've sold thousands at this point in time. Okay. But let's talk about, and we talked about the speaking as well. And so you help people with success with that as well.

Now let's talk about the podcast. And you're currently a coach, right?

Jonathan "Speaks" Jones: 00:15:27

For sure.

Shy Speaks: 00:15:27

And you, you're coaching people on how to have success with podcasts, but that's only because you yourself have had successful podcasts. What quantified to you that this is success? Like, I'm, I'm successfully doing this. How did you know your podcast was successful?

Jonathan "Speaks" Jones: 00:15:45

So it, it would be going to like what I call, like holistic monetization. Because everybody, when people, if you ask somebody, they go start a YouTube channel podcast, you say why you want to do that?

Say, I want to get it monetized. Right. And you know, this can mean different things for different.

But, but for me, it was just starting a podcast, which at first was speaker success and then leveraging that to then replicate myself to be multiple places at once, right? And then which led to me getting paid to speak.

Then I stopped doing that one and then I started doing a different podcast called beyond the Ball with Jonathan Jones.

And then I leveraged that podcast to get me into the door speaking at like divisional institutions like Vanderbilt and like, you know, University of Florida with their football program.

So just having like, like Ron talked about earlier, just having like a model and a blueprint in that way, then I was like, okay, well let me packages up and let me see if I can help other people.

And then from that point then I started to get paper podcast and community and I got people like coach Ed Jones, who he started his podcast, which is called the player development pod and he talks about player development, right? And this dude did a virtual summit. He said, john, I want to do a summit. I said, do it, Ed. I said, set up the zoom and then just run it. Cool.

My man generated five figures in sponsorships the first year, ran it back, did it a second year, five figures in sponsorship the second year, and now he's about to do his first in person conference from this podcast.

On top of the fact that he'd been done speaking and he'd have done coaching around it, he'd have had like two or three or four cohorts where he's raised people.

So ultimately it's just seeing the model that I've created and then teaching that model and then seeing people like coach Ed Jones do that, or people like Dr. Miriam Smith, who, you know, she started her podcast Empowering New Nurses and then from there, then she wrote a book from her podcast and then she went and sold and made a thousand dollars selling books. Right?

So it's just, it's just seeing that this is the same model that worked for me and this is the thing that people got to also understand about coaching. Because it worked for me doesn't mean it's necessarily going to work for you.

But that's why also I teach people about, about the book piece a little bit. And if they want to go deeper, then I send them to my dad because he helped people deeper with books.

Okay, but then outside of that, let's talk about speaking, because that's where it's naturally going to go. And then, you know, I give the game there.

But at the end of the day, each of each and every client that I've had, their success really is dependent upon the action that they take. I give the blueprint, I give my experience, I give my expertise. But your Actions. That's sold separately. Yeah, yeah, Grind.

Shy Speaks: 00:18:21

Sold separately.

Jonathan "Speaks" Jones: 00:18:22

Yeah, that would come in the box.

Ron "iRonic" Lee Jr: 00:18:25

And that's good because a lot of times when you're working with people, they think it's just kind of like add water and stir. Why didn't I get that result? Well, what did you do or what didn't you do?

Jonathan "Speaks" Jones: 00:18:37

Right.

Ron "iRonic" Lee Jr: 00:18:37

It's like you still have to do something.

Just because I'm giving you the strategy or the blueprint, if you never implement or execute, it does not mean that it's going to coming to fruition, that part. So I love that.

Shy Speaks: 00:18:48

And then I said stir. You in there talking about. No, I mean, she just stir.

Jonathan "Speaks" Jones: 00:18:54

You gotta stir. Yeah, you gotta stir. You gotta stir until it's uncomfortable and you gotta stir a little bit more.

Shy Speaks: 00:18:58

Yeah, yeah. And then we. We cooking, you know.

Jonathan "Speaks" Jones: 00:19:02

Yeah, that's.

Shy Speaks: 00:19:04

I like that. That grind soul separately. No, you said the action sold separately.

Jonathan "Speaks" Jones: 00:19:08

Yeah, yeah, the grind nine Grind soul separates sound better though. Grind soul separate. You keep a good bar on you. Or two. Yeah.

Shy Speaks: 00:19:14

Or too. So anyway, okay, so we're talking about holistic monetization. Like this is how you know if it's successful. If it, it.

This thing led me into another thing that became financially lucrative and then not necessarily just financially lucrative. It put me in. It gave me impact in an arena.

Jonathan "Speaks" Jones: 00:19:42

Most definitely.

Shy Speaks: 00:19:42

So, like what your dad is like book brand business, you're now like podcast brand business. It's pretty much just kind of similar concept.

So if the podcast moves you into a realm where you're able to host a conference or do some kind of in person event or do some kind of speaking or get monetized on YouTube or any type of. So all of that is what you would consider successful?

Jonathan "Speaks" Jones: 00:20:10

Well, so. So for me, yes, but I, I'll go a little bit deeper. So I like to call it, I like to call it authority stacking. Yeah, right.

Because at the end of the day, the way that I teach people to podcast is I say, well, you know, like, like let's find, let's find the people that you want to connect with and then let's pull the layers back and let's see where your expertise lies, what industry will focus. And then from that point we're going to talk about all things in that arena.

So now when people go searching on YouTube about, or searching on YouTube to learn how to better connect with people, then they'll pull up somebody like a Dr. Shana T. Sobers, who is another one of my clients who has put out a podcast on Leadership. So as we're putting out this content now, people are going to view you as the authority and the expert in that space. Right.

And then as we see somebody over and over and over, then it's going to come to the point, well, if you can teach this on a podcast, well, can you teach this to my group? Can you teach this at my conference?

And you know, people don't, people don't always directly make that correlation, but they have to also ask that question sometimes.

Shy Speaks: 00:21:13

Yeah.

Jonathan "Speaks" Jones: 00:21:13

And then, you know, then they hop on a call with that person, and then after that call, and you're like, oh, what are you trying to do, xyz? Yeah, we can do that. And then, you know, that's what leads to, you know, those potential opportunities.

Ron "iRonic" Lee Jr: 00:21:25

Yeah. Now, in, in your professional opinion, who all should have a podcast?

Jonathan "Speaks" Jones: 00:21:34

Anybody who has something to say or anybody who has something to sell, you should have a podcast, period.

Ron "iRonic" Lee Jr: 00:21:42

Anybody who has something to say.

Jonathan "Speaks" Jones: 00:21:44

Yes.

Ron "iRonic" Lee Jr: 00:21:44

Or anybody who has something to sell.

Jonathan "Speaks" Jones: 00:21:46

Yes.

Ron "iRonic" Lee Jr: 00:21:47

So in essence, right, our, pretty much our audience, everybody that's listening to this because they're coming here because they, they want to sell something. They want to monetize their creative skill set and something way shape from a fashion. So you're saying a good way to do that is through podcasting?

Jonathan "Speaks" Jones: 00:22:03

Most definitely.

And here's why so many people want to sell something before they've shown people that they actually have something to say, which creates a major issue because you Shy and myself, before we go buy something on Amazon or before we go to a restaurant, what we going to do? We're going to look at like the ratings and reviews, seeing what other people have said about this business. Right?

So the reason why we want, we want people to put out the podcast is because now they're showing people their expertise.

A lot of times if we go outside and we pull random people off the street, we wouldn't know what they do and we wouldn't know how skilled they are at it. Right. We can see Steve Nash walking down the street. We know who Steve Nash is. Everybody don't know.

Steve Nash will give you 30 and 12 on any given day. Right? Any given day. But the fact of the matter is we've seen his body of work, right?

So we need to see people's body of work and know that, that they've been stewarding this well, right. Their. Their authority and their experience. And then from them having that experience now, they always have something to revert back to.

A speaker that wants to get out there and speak, I want to Speak. I want to speak. Nobody is going to take you up on your offer to have their audience as experiment. What? No.

And especially not gonna just pay you and be like, yeah, just come in, just test it out. We'll see how it goes. No chance. People's jobs be on the line for that.

Shy Speaks: 00:23:29

Yeah. So they're gonna make. They may you make them freely do that, but you want to get paid and stuff like that.

They need to know that you know how to articulate a thought.

Jonathan "Speaks" Jones: 00:23:39

Exactly.

Shy Speaks: 00:23:39

Conjugate a verb and put a sentence together. And actually, I play too much. But seriously, and actually that's real.

Really drive home a framework and get a transformation or make people feel like they can get a transformation afterwards. And so, yeah, so speaking of that, when you're speaking, people have to be able to, you know, you just like go out and speak.

You have to be able to give. Pull a, A transformation or revelation when you, when you speak.

Jonathan "Speaks" Jones: 00:24:09

Most definitely.

Shy Speaks: 00:24:10

With podcasting, what do. What is the outcome? What, what are you supposed to be able to do? Like, we know what you're supposed to do as a speaker.

I need you to have an aha moment or I need you to have something that you can go back and take away. I need you to have something that anchor you down. What's supposed to happen when podcasting.

Jonathan "Speaks" Jones: 00:24:26

So, so this is the part where it depends on what the people are going for.

Shy Speaks: 00:24:29

Yeah.

Jonathan "Speaks" Jones: 00:24:30

Right. Because at the end of the day, if, if you go in with a certain recipe, then you're gonna get a certain result.

Shy Speaks: 00:24:35

Yeah.

Jonathan "Speaks" Jones: 00:24:36

Right.

So if people are out there doing, you know, doing a solo podcast and they want more people to know what they're doing in their business, then they need to talk about some of the aspects that their business offers or even some of their clients success stories. Right. So that's something that people must, must consider on the front end, not necessarily the middle or the back end. We got to know this going in.

Like, what do you want the end result to be? What do you want people to take away? When I was doing the solo podcast, I had another show. It was called your podcast mentor show. Right.

I did podcast news, podcast interviews, and also just going in and sharing all things podcasting, because I want to be known for podcasting. And then that did what it did. Right. It helped me begin to start a community and be able to coach people. So people need to know and understand that.

Shy Speaks: 00:25:23

Yeah.

Jonathan "Speaks" Jones: 00:25:24

But for me now the model has shifted a little bit.

Shy Speaks: 00:25:26

Yeah.

Jonathan "Speaks" Jones: 00:25:27

Because like I told you a little bit offline, I have a co Host, her name is Brittany. Lucky shout out to her. She does a great job.

Producer Britt does an amazing job with our show because we're live Monday through Friday speaking success in the morning, live streaming on YouTube Monday through Friday. And our, we, we've turned it into a show now with multip segments. So we got where I do an inspirational segment, right.

I give some scripture, it's called Straight from the source.

And then we have another segment with her and then she breaks down what she saw scrolling and then we go back and forth and do different things depending on the day or depending on what the theme is. But we want people to see us as a source of inspiration information and leave feeling good, ready to attack the day. Right, Right.

So that's just what that's, that's where we are now. Especially with me now transitioning and doing more work with, with individual like because you see I got the shirt on speaker says media now.

Yeah, right. So, so we're working more to help more people, you know, begin to do those same things.

Shy Speaks: 00:26:22

Man, come on. Media, right?

Jonathan "Speaks" Jones: 00:26:24

Hey media man.

Shy Speaks: 00:26:25

And now, now that you're doing it, that, that show like that in the morning, that becomes, that's like a format and other people can carry that show even outside of just you and her speak your success in the morning. All right, so let's talk about this coaching business that you talk about.

You want to be known for podcasting and you started coaching others is what you just said. Now before you start coaching, I still happen to have a purview into your life because I know you're a little bit. Yeah, you, you created a.

Not just that podcast, but you created a course.

Jonathan "Speaks" Jones: 00:26:54

Yeah.

Shy Speaks: 00:26:55

Right. And so did you have a coaching element with the course already or was it just the course only?

Jonathan "Speaks" Jones: 00:27:01

Yeah, so the people would get access to the course and then in addition to getting access to that course, then we'll hop on a call Monday through. Not Monday through Friday, every Monday at 5:00pm you want to know the one.

Ron "iRonic" Lee Jr: 00:27:14

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Jonathan "Speaks" Jones: 00:27:52

You heard correct.

Ron "iRonic" Lee Jr: 00:27:53

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Shy Speaks: 00:28:15

Okay, so we have this, this course, right. We start off with. And then on Mondays they can hop on and get this coaching segment to it.

So you kind of knew from the get go that you were going to have coaching in there. Now is your coaching model the same now where it's just on Mondays or do have you moved to like group coaching? Are you still individual coaching?

Talk to us about the coaching business.

Jonathan "Speaks" Jones: 00:28:39

Of this for sure.

So that, so that model was group coaching because they would hop on that call Monday at 5 and then in addition to that they also would get access to like a separate message group.

So like throughout the week if somebody had a question, they could ask a question, drop a voice memo and you know, just to be able to give that, that really hands on support. Because I knew that there'd be little things that would trip people up here and there.

But, but now we, we've since shifted the model a little bit and now I'm really focusing, like I told you, really focusing, working on client, working with clients more so in the media, media business component. So on site, on location type stuff. And I actually now have allowed people to get the majority of that course actually for free now.

So yeah, I have a free community. We got about like 57 people in that community.

But yeah, people can go to get paid podcasting.com and then they get access to that community and they get access to what? It's like five, the first five parts of the program just before the monetization part.

But yeah, you get first, you know, and, and you know, people help people get their podcast up and going and you know, really get started.

Shy Speaks: 00:29:51

Okay, so. And that's before you started teaching them how to monetize the podcast?

Jonathan "Speaks" Jones: 00:29:55

Well, yeah, you know, then we can have another conversation.

Shy Speaks: 00:29:59

You gotta make sure they get, get, get off the ground.

Jonathan "Speaks" Jones: 00:30:01

You got to get off the ground first.

Ron "iRonic" Lee Jr: 00:30:02

Right.

Jonathan "Speaks" Jones: 00:30:03

You got to show me that you got some skin in the game.

Because I know now like, you know, looking around the country, looking at the world just like where we are now, people are trying to find new ways to do things and a lot of information. But I want to at least give people an opportunity to be able to get, get into the space to where you have your podcast up and going.

Shy Speaks: 00:30:20

Yeah.

Jonathan "Speaks" Jones: 00:30:21

And then we can talk about the monetization after the fact.

Ron "iRonic" Lee Jr: 00:30:23

Yeah, and that to me, once again, that sounds like, like lead qualifying. Right? Where it's like, okay, I'm giving you these, these few sessions free. Right.

Once you show me that you're willing to put in the work and the time and effort and energy right now, we can have a follow up conversation. And now I can show you now how to take it to the next level to monetize it. But you've qualified them because they've done the work.

If you ain't did this, there's no conversation to be had.

Jonathan "Speaks" Jones: 00:30:51

Yeah. Because you're going to be consistent with what you haven't done.

Ron "iRonic" Lee Jr: 00:30:54

Yeah.

Jonathan "Speaks" Jones: 00:30:55

You may pay and you'll feel good, hey, I paid. And then people start telling people, hey, I paid. But, but what happens after that? Yeah, you haven't done nothing before.

You're gonna be consistent and still not doing nothing. Nothing. You just paid. You're gonna be consistent and still not doing nothing.

Shy Speaks: 00:31:10

Still not doing. Because that's what you're gonna do. You're gonna keep that up.

Jonathan "Speaks" Jones: 00:31:13

Yeah.

Shy Speaks: 00:31:14

That's crazy.

Ron "iRonic" Lee Jr: 00:31:14

Yeah.

Shy Speaks: 00:31:15

So, okay, what are some things. So give us some quick snippets about like what's hap, what's, like what's an off the ground podcast?

Like, okay, you're, you're there and we can start talking about what are some things that they should have in place.

Jonathan "Speaks" Jones: 00:31:33

I mean, for me, honestly, I would like to see 10 episodes. Like at least 10 episodes. Because the, the stats typically say majority of people. There's two different stats.

Sometimes they're hit majority of people haven't done three episodes or they'll hit majority people haven't done like the seven or eight episode mark. So if you give me 10 episodes and I look back and I'm like, oh, you've done this for like two months.

Yeah, like, okay, you, you rolling like you're, you're serious or at least you're, you're somewhat invested in it. Right. So, so that, that, that's one area.

And then after, when you get that invested in it, then I even start to see where people start to make tweaks and changes. Like they'll start to invest time. They don't have to just directly invest. Well, I'm gonna buy the 400 mic. Right.

You don't have to, you don't have to jump there. But like just seeing that. Okay, now I want to have a little bit more structure with my show.

We're not just hopping on here, just talking, shooting the breeze. Yeah, but, but these are things that begin to show you that okay. People are serious about this.

People are wanting to do more and invest more time into it. So that. That. That's what off the ground looks like for me.

Shy Speaks: 00:32:34

Yeah.

Jonathan "Speaks" Jones: 00:32:35

And that's a low. That's a low bar. That's a low bar.

Ron "iRonic" Lee Jr: 00:32:38

Yeah.

Shy Speaks: 00:32:38

At least some episodes. Okay. And then do you have, like. Let me ask you this off the top of your mind. How many monetization tools or strategies can you think of for podcasts?

Like, just that you know of. Like, these are ways to monetize podcast. How many?

Jonathan "Speaks" Jones: 00:33:01

So, okay, here are a few. So one would be. So, like, you can. You can put some episodes behind the paywall, right? So, like, let's say you put out 300 episodes. Well, let's go.

Let's say you put out 50 episodes, and then, you know, people are listening. Listen to them. You're like, you know what?

I'm gonna start doing some secret guest episodes, and I'm not gonna release these to the masses, but these will be in a bundle people can get for $7, $15. So putting. Putting episodes behind a pay wall, taking some of those same episodes, transcribing them, making an ebook, that's another.

That's another way. Think. Thinking of some episodes that you've done, like some how to's. And different things like that turn into like a little mini course. That's not.

$27. $37, whatever. Also, of course, the speaking, you know, I gotta. I gotta go. I'm not getting away from the speaker. I'm not getting away from speaking.

So, yeah, so that, you know, monetizing from. From YouTube, depending on how many eyes you got, you know, affiliate affiliate partnerships or deals. Run. Run your own ads on your show.

Run somebody else's ads on your show. So what? Create a community. Like, I know, I know. I know what y' all are. What y' all have got going. Create a community.

These people get to see behind the Scenes of Yalls podcast. They get to see. Post conversations at a podcast. So there's that. What else we got? What else we got? Dang.

Shy Speaks: 00:34:27

Come on. We about to have 10.

Jonathan "Speaks" Jones: 00:34:29

No, right there. We right there. Because I already said. Oh, I said. I said an ebook. I mean, you can do a physical book too, right? You know, that's another one.

But do doing that. Oh, and then coaching, consulting, because that can be. That can be a whole separate. Whole separate situation.

Ron "iRonic" Lee Jr: 00:34:44

Yeah.

Jonathan "Speaks" Jones: 00:34:44

So, you know, there's 10, 11 off the top. Yeah.

Shy Speaks: 00:34:49

Okay. All the time. I'm just saying he thought he noticed. And I'm sure there's more where that came from because you've been around this for a long time.

Okay, so let's talk about some of the structure that goes into having like a decently laid out podcast, right? So they've been, people been shooting in the dark, they've been doing it themselves. And you're like, okay, how can I get this together?

What would you tell them as far as like, okay, here's how the best way to set your, your back end up, whether it's gear flow, spreadsheet software, tool, something, help them streamline this. What would be some tools that you would recommend?

Jonathan "Speaks" Jones: 00:35:27

Okay, well, well, for one, if you're somebody shooting a solo podcast, right? The, the biggest, the biggest structure that you need and this don't cost you nothing, but you just have to take, you have to set time.

Like you have to make a podcast date.

Ron "iRonic" Lee Jr: 00:35:40

Yeah, right.

Jonathan "Speaks" Jones: 00:35:40

Every Friday at 7:00pm you know, tell the significant other, get somebody to watch the kid, whatever.

You have to set a time and make this a priority to where you can record so people know, hey, this is the podcast time, so don't disrupt me, don't disturb me. You might think it's a hobby, you might think it's cute, but nah, we serious about this, right? So that's the first thing.

You gotta get that ingrained and make sure that everybody around you that's involved, they know and understand that.

But then the other part is as you start to go a little bit further, and then I'll talk a little bit about like with guests, with guests, automating the process.

Cause y' all got a nice automation process, y' all got a nice automation process, y' all got the thing together like you know, maybe have sent them directly to a link and then after they book that time, you have a form set up to where you can get all the information that you need. Because at the end of the day, you don't want this to be another job and doing all these little tasks.

Ron "iRonic" Lee Jr: 00:36:34

Yeah, right.

Jonathan "Speaks" Jones: 00:36:35

Because you know, we're the type people that need to be focused on tasks that are three thousand or thirty thousand dollars an hour type task versus like a thirty or like a three or seven dollar task. So no, no, no, we want to do that so, you know, begin to put in an automation process and that can even look like a Google form, which is free.

You know, have them fill out the form and then after you fill out the form, then have the confirmation page and send them to like where they lock in the time. Right. We want to have it as low lift as Possible. So those are a few things.

Of course, people, you know, want to get directly into the equipment, but the tip that I give on the equipment is master what you have first. Right. And shout out to my guy, Brandon Dixon, he's out in Atlanta. He does the shooters camp. And, yeah, people create content, stuff like that.

But y', all, he told. He was like. He's like, you know how to do. You already know how to use all the features that. On the camera you got now.

It's like, if you don't, you don't need to get a new camera. He said, I always learned all the features before I get the camera, so when I get it now, I'm ready to go.

Ron "iRonic" Lee Jr: 00:37:33

Yeah.

Jonathan "Speaks" Jones: 00:37:34

So you know that, like, that's some stuff getting people started. And then as people continue to go through, then, you know, get more so on the, like. On the polish of it. Like, getting a. Getting a good cover art.

Right. Taking a good picture yourself, which you can get with an iPhone. Yeah, iPhone, Android, and, you know, don't. Don't be shy.

Put that picture of you on that cover art. Yeah, yeah, put that picture you on there. So let people see it. So, you know, those would be a few tips, I'll say, and get people started.

Shy Speaks: 00:38:00

Yeah.

Jonathan "Speaks" Jones: 00:38:01

But making sure you got a process. Okay, we're gonna record on Friday when we putting it out. Yeah, next week. It needs to be put out the same day. So we need to be consistent.

So, you know, block off the time, record a couple episodes, and then just stay consistent with that structure and that flow.

Ron "iRonic" Lee Jr: 00:38:16

Yeah, yeah. No, and then we. I know we talked about, you know, time management before on a previous episode, where that's important to. To really lock that in.

Right. So that is. And this is for you, but it's also for others as well. It's like putting those boundaries around the thing so that you can be consistent.

I think a lot of times we'll start something. Right.

But going back to not really counting the cost, where it's like, dang, I thought I was gonna have time, but it's like, no, you were up in the air with it.

Jonathan "Speaks" Jones: 00:38:44

Right.

Ron "iRonic" Lee Jr: 00:38:44

And a lot of times when you up in the air with stuff, it doesn't last.

So we talking about being consistent so that you can sustain it and you can keep it going so you can get past that three episodes or that six episodes or whatever it may be. So. No, that's really good. I like that. I think that's something that you all should be listening to and take away.

Jonathan "Speaks" Jones: 00:39:02

And I'm also Gonna throw this out there. This is probably unpopular opinion, but I really don't care. Starting out, you don't need to. I don't think you need to focus on editing. Starting out.

The majority of people are not going to see the first couple episodes. Just get it out there. Get over yourself.

Ron "iRonic" Lee Jr: 00:39:19

Yeah.

Jonathan "Speaks" Jones: 00:39:20

You're gonna make. I have a stutter. I have a bad stutter. And I'll. I'll stutter on episodes. I'll start a speaking. I don't care.

I'm gonna get it out and we're gonna rock with it because that's. That's what it is. Yeah.

And it allows yourself to be normalized, because as you start to put out this content, people are going to start to separate you higher than where they're when. Where they are.

Ron "iRonic" Lee Jr: 00:39:39

Right.

Jonathan "Speaks" Jones: 00:39:39

So we have to find ways here and there to where we can normalize ourselves and close that gap. Because if you're so far, then they don't want to work with you. They can't work with you because you're unreachable.

Ron "iRonic" Lee Jr: 00:39:51

Yeah.

Jonathan "Speaks" Jones: 00:39:52

But if they see, you know, oh, you got a stutter. Oh, you normal. Oh, you got a pimple. Oh, that's crazy. Yeah.

Shy Speaks: 00:39:57

Yeah. Right?

Jonathan "Speaks" Jones: 00:39:58

I'm a real person.

Ron "iRonic" Lee Jr: 00:39:59

Yeah.

Jonathan "Speaks" Jones: 00:39:59

So we can work together. We can help you. So. Yeah, I don't think people should. Starting out. I don't want people to get overwhelmed with that editing.

Hit record and just run it and then stop it and then post it and then move on because you're gonna try to edit it and. And you can get overwhelmed and you just gonna shut the whole thing down before you even get the opportunity to lift off.

Shy Speaks: 00:40:18

Yeah, man. So listen, when it comes to podcast, and I can tell you know your stuff, so let's. Let's hop back over to coaching.

If I'm somebody and I want to work with you to. To coach me in podcasting, what. What am I looking at? Like, what's my investment right now? If I need to invest in this program?

I want to work with the speed your success media group, and I want to be mentored and I need to. What am I looking at for an investment right now? I know this may change later. As of right now, this recording.

Jonathan "Speaks" Jones: 00:40:51

Yeah. So shout out. You know that's a loaded question now. You know that's a loaded question.

Because when people come, they come with different needs, so somebody might, but you may.

Shy Speaks: 00:40:59

Are you not working with everybody at different leads? Right. Because you said you were. I thought you had qualified your people.

Jonathan "Speaks" Jones: 00:41:03

Well, no, I do have qualified People. But, but still. But now I'm so, I have, I have the group, but now I'm doing like one on one coaching.

Shy Speaks: 00:41:11

Oh.

Jonathan "Speaks" Jones: 00:41:11

So yeah, I'm doing one. So, so for instance, okay, I had, I had a. Well, not a head. I have aunt shout out to my Emma. Okay. Shout out to her.

But when, when we started working together, she wanted to start a podcast. She also wanted to develop a curriculum and she also wanted to start speaking.

So we went back and forth, we talked and the number we settled on was 7, 500.

Shy Speaks: 00:41:30

Right.

Jonathan "Speaks" Jones: 00:41:30

And this, this is family, right? This is family. That's why that's my aunt. But, but that was what, that was what she wanted. Right.

So it just depends on the individual, what they want and also just depending on. Even if I want to take them on.

Ron "iRonic" Lee Jr: 00:41:43

Yeah, yeah.

Jonathan "Speaks" Jones: 00:41:44

At all. So just, just a coach.

Shy Speaks: 00:41:47

So knowing that you're doing so you're doing custom. You're customizing. I'm customizing coaching experiences. So the book, speaking, author, curriculum, writing. So okay.

Jonathan "Speaks" Jones: 00:41:56

Okay.

Shy Speaks: 00:41:56

I mean, what's your capacity? Like, how many people can you take on in a month? Right?

Jonathan "Speaks" Jones: 00:42:01

How many people. How many people I could take on in a month? If, how many people I would take on in a month would be about, would be about like 5.

If I'm working one on one. If I'm working one on 1. Because when I work in group. Group what? Like I said, we had I don't know how many people. I think, I think we got.

We ended up getting that group up to like I said, like, like it was like, it was like 30 people in that group. We had 30 people. They, you know, they paid the investment up front and then, you know, we was rocking together for six weeks after that.

Six weeks they got the opportunity to renew and then rock month to month.

Ron "iRonic" Lee Jr: 00:42:31

Right.

Jonathan "Speaks" Jones: 00:42:32

Which was, which is. Any y' all out there, that's the way you want to go.

If at all possible, if there were, if there were two options, you want to either get a bulk of money up front and then get somebody on what they call a continuity offer to where you already got the car hitting month after month after month. Or you know, you could just sell people on just a high end product on the front end. Yeah, y' all can make the choice. But yeah, I'm just saying.

So yeah, that, that, that was, that was how I was doing it. But now it's more so like I'm being selective and people picking people one to one.

Because of course, you know, between doing that, between having now two kids having a Wife and still having those responsibilities.

Ron "iRonic" Lee Jr: 00:43:13

Yeah.

Jonathan "Speaks" Jones: 00:43:14

You know, you gotta be cognizant and also just going and speaking.

Ron "iRonic" Lee Jr: 00:43:17

Yeah.

Jonathan "Speaks" Jones: 00:43:18

Which you know, where that travel cuts in.

Ron "iRonic" Lee Jr: 00:43:20

So listen, I want to shout you off with this whole charging your family model.

Jonathan "Speaks" Jones: 00:43:24

Right.

Ron "iRonic" Lee Jr: 00:43:25

I love that. It started with your dad and now you charging your aunt. I mean, and listen, this is the thing, right?

A lot of times people don't, they don't want to charge their family, right. They, they, they see it, they see it as a negative, you should just be giving it away.

But it's like, wait a minute, this, this cost me something, right. And I'm not even charging you because I necessarily need the money. I'm charging you because you're invested. That's one thing that I've learned.

It's like when I charge people, they're more willing to do the work. So it's like you're coming to me for $7,500 worth of work. If I don't charge you that 7, 500 worth of work, are you going to do it?

Jonathan "Speaks" Jones: 00:44:03

Yeah.

Ron "iRonic" Lee Jr: 00:44:04

But if you do it now, you're going to do the work because you don't want to waste 7, $500. You want to ROI on that. You want to make that back plus some, right? So I, I love that. Right. I'm cut from that cloth, right.

Anybody come to me at family, I don't care who it is, right. I'm going to charge you. And it's not because once again I'm hurting for the money.

And, but even that, I tell you people you should want to invest in, in your people because you know where the money going. Your aunt know that this money ain't just going, you know, Jonathan ain't going to trick it off. He going, he, he got a family he taking care of.

You know what I'm saying? So that's, that's, it's a different mentality. So I, I mean I love that and I'm loving even that. I'm assuming your auntie did it, right.

Jonathan "Speaks" Jones: 00:44:44

But it, it was, it was even hard for me to charge her. I would say that cuz I had to call my dad. I'm like, damn. I mean Emma K. I'm like, this is hard. Like, like how am I supposed to even do this?

This is tough to navigate. You know, this is my aunt, right. But he was like, hey, well just talk with her. Just, just see. Yeah, just have a conversation with her.

So I had a call, I had a car with her and she was like, nephew, just treat me like anybody Else you're doing business.

Ron "iRonic" Lee Jr: 00:45:07

I love it.

Jonathan "Speaks" Jones: 00:45:10

Okay.

Ron "iRonic" Lee Jr: 00:45:10

I love that.

Shy Speaks: 00:45:11

You know, and the thing I want to also talk the thing I want to also talk about when it comes to like coaching and people paying for you, saying they invest in themselves, people have to realize that it takes. You're. This is my time, the knowledge. This is my time. So if. So if I wasn't sitting here coaching you, I could be speaking somewhere.

If I wasn't sitting here coaching you, I could be creating another podcast. If I create a podcast, a podcast can be split into like 12 different little clips. So I just made so much social media content.

If I wasn't sitting here coaching you, I could be spending time with my family. If I wasn't here sitting here, I could be writing another curriculum, I could be writing another book.

And if I write this book, this book can make me thousands of dollars because one book I can sell over and over and over. So I'm giving you my time. This time is valuable.

Ron "iRonic" Lee Jr: 00:46:10

Yeah.

Shy Speaks: 00:46:11

It's not necessarily, it's the same amount of time whether you, My cousin or whether you, my, you know, whether whoever. At the same time. And then. And there's the, the same trade off.

Ron "iRonic" Lee Jr: 00:46:22

Yeah.

Shy Speaks: 00:46:23

That I'm having to give up. So if I'm training somebody who I just met, they found me online from Arizona and they liked it. I'm giving them the same time.

And then you found me because we, me and you had the same grandmother. It's the same time. And I just feel like people should. We have to value time.

Ron "iRonic" Lee Jr: 00:46:41

Yeah.

Shy Speaks: 00:46:42

In a certain way. Because. And then also there's a certain time that a coach has to do in preparation for getting on the call with you. So that.

Or having that time with you. They're preparing. They don't just get on, get in there and start with you right in that moment.

Ron "iRonic" Lee Jr: 00:46:56

Yeah.

Shy Speaks: 00:46:57

There's research time, there's follow up time after they get off the call with you, you so they can steward you for the next step.

There's a time that they put in to learn all this knowledge that they probably took them five years, six months, 10 months that they're about to give to you in the middle of a couple of weeks. Most coaching programs be six weeks or 12 weeks or four weeks. I'm about to give you four years worth of information.

And now for $7,500, you're starting off, off with podcast brand business. You're starting off with monetization strategies.

You're starting off with all this stuff that I didn't necessarily start off with you're starting off, they probably even going to start off with a 25 offer right where you started off.

Jonathan "Speaks" Jones: 00:47:39

That's true, that's true.

Shy Speaks: 00:47:41

Because you're. You're going to. They're pretty much going to be starting almost at the level. Level of where you currently are. And that is the beauty of coaching.

I think sometimes we forget about that and we undervalue people. And I just want to. I just want to put some. Put some respect on it.

Ron "iRonic" Lee Jr: 00:47:54

Yeah.

Jonathan "Speaks" Jones: 00:47:57

Because, I mean, like, we. We have to. We have to look at it as like somebody who is like.

Like, let's say somebody, a rookie in the league, and then you're on a team with like a LeBron, right? Like, by you being in the locker room with LeBron as a rookie, you get to see LeBron's habits. You get to see LeBron's preparation. You get to see.

You get to see which foot, which shoe he put on first with sock he put on. Like, you get to see what he's eating, how he's investing in his regimen. And that's what coaching is. Right.

These people get to see how you steward your time, how you operate, how you have conversations. Like, you're literally in the locker room with these people.

And that's also what people have to really understand, because if you didn't get that access, then you would be outside. Now, by you being a part of the community now, you're getting vip. Yeah, Right. So you in the room already.

And then even further than that, that person can connect you with other people that might need your service that you wouldn't have had access to before. And that's also a piece I believe in, why we should invest in, like, coaching, because I believe in investing in your relationships.

Ron "iRonic" Lee Jr: 00:49:02

Yeah.

Jonathan "Speaks" Jones: 00:49:02

Because at the end of the day, like, the people that you're spending time with, you're saying that you value their time. You're saying you appreciate them. So you should invest in those relationships.

If they look like a coach or if that look like, you know, you hanging out with people and, you know, you got dinner or whatever it might be like, Invest in those relationships. Yeah, let people know that they value.

Shy Speaks: 00:49:19

Yeah, exactly.

And then you'll be able to be like Jonathan Jones and you can say, and this person right here who went on to do this, all these different students and all these different mentees, you'll have testimonials of success stories, stories I want to say, shout out to you, though. You got some testimony. You roll right past that, you know what I'm saying? You just. Just. Just like this person. Just like this person.

So I. I think that that's. I think that's. You can coach all day, but if you don't have any fruit, who's successful, who's getting a transformation?

Ron "iRonic" Lee Jr: 00:49:52

Yeah.

Shy Speaks: 00:49:53

And so that's what I'm trying to say is that if you actually follow this, what we're talking about, you. You. You'll have these testimonies.

Also wanted to say thank you for coming in and talking to us and chatting it up, talking about all these different creative entrepreneurial endeavors that we build businesses around.

Jonathan "Speaks" Jones: 00:50:11

Most definitely, man. I appreciate y' all allow me the opportunity to be able to mind my creative business, you know what I'm saying? So, yeah, this was dope, man. Y'. All.

Y' all professional. Top tier from, you know, how. How you. You got me on book me to, you know, the setup. Y' all laid out, the hospitality, everything like that.

Shy Speaks: 00:50:29

Okay.

Jonathan "Speaks" Jones: 00:50:30

Everything professional. Yeah, yeah.

Shy Speaks: 00:50:31

I did the thing from the podcast himself, so he said we getting a grade of an A right now.

Jonathan "Speaks" Jones: 00:50:41

Yeah. Y' all getting a gold star. Oh, okay.

Ron "iRonic" Lee Jr: 00:50:43

Hey, listen. Gold star.

Jonathan "Speaks" Jones: 00:50:45

Let's go, let's go, let's go. So.

Ron "iRonic" Lee Jr: 00:50:49

So as we, you know, wrap this up, what's one thing, right? You gave a lot of, like, dope gems and jewels throughout the whole episode, but what's one thing that if.

Like, listen, if y' all don't walk away with nothing else but this one thing, what would that one thing be for our audience?

Jonathan "Speaks" Jones: 00:51:09

The one thing would be dope people, they sit on ideas. They sit on gifts. They sit, like, the idea, the vision, like, God put it in them. It's in their mind. They've been sitting there.

They talk themselves out of it. That's not God giving me that idea. At the end of the day, if you want to start a podcast, great. Start a podcast.

But if, you know God has put on your heart to do something, don't waste some time. Just do it. Live in that uncomfortable space and just do it and then do it again. And then do it again and mess it up and then do it again. Right?

Because, you know, for me, like, I was just telling Shot offline, like, we had to buy a new mic for the show because, like, we're hearing an echo. And I was telling my co host, I'm like, man, this is so frustrating, but we still showing up and doing it again.

Ron "iRonic" Lee Jr: 00:51:57

Yeah.

Jonathan "Speaks" Jones: 00:51:57

And just doing it again. So at the end of the day, whatever it is, whatever it is, God laid on your heart. Write the song, drop the poem, write the book, drop the podcast.

If y' all know, y' all need to get coached by these, too. Get coached by these two because they've been in the business. They know the business. I've been seeing shot do the business, man.

Say, y', all, these are some of the best people, not just in the industry, but entrepreneurs like the way they think, the way they flow. So, man, yeah, whatever God laid on your heart, if there's anything around, you know, music, even, get with them. Okay? But, yeah, that's it.

Get it going.

Ron "iRonic" Lee Jr: 00:52:35

Thanks you.

Shy Speaks: 00:52:36

Yeah. So it sounds like you're saying, first of all, don't be. If you're dope, just do it.

Jonathan "Speaks" Jones: 00:52:40

Just do it.

Shy Speaks: 00:52:41

If you're dope, just do it. And then I'm gonna say it again, if you're dope, just do it. Dash Jonathan Jones. Just do it. A lot of dope people sit on dope, so sit on good ideas.

And then also, you were saying, basically, find you somebody to work with, get you a coach, get your mentor. You saying others, but we also saying the same thing. And you guys get you a mentor. You want to get into podcasting, currently run. And I.

We're not coaching people on how to podcast. We're doing our podcast and we're coaching people in other areas. Ron coaches on creative vision.

I'm building things out as pertain to software and operations and building up your back end for creative entrepreneurs so you can streamline your business. That's what I'm focusing on, like courses and. And software and all these types of. Of things that. Oh, and not only that, funding.

I'm focused on helping creative entrepreneurs get funded.

Jonathan "Speaks" Jones: 00:53:33

You need that funding.

Ron "iRonic" Lee Jr: 00:53:34

So.

Shy Speaks: 00:53:35

So with Credit Savant, right, Which is available at Credit Savant. IO very unchained.

Ron "iRonic" Lee Jr: 00:53:41

Not.

Shy Speaks: 00:53:41

No, no shame at all. Credit. I'm telling you, definitely want to go there if you're interested in getting funding. So those are the things I'm. I'm focusing on.

But more so if you. We're not talking to you about how to do a podcast, we're creating a podcast for you to mind your creative business.

But if part of your minding your creative business, if you have something to say, you have something to sell and you want to add a podcast and model to it, holler at my boy.

Jonathan "Speaks" Jones: 00:54:05

Yes.

Shy Speaks: 00:54:06

Mr. John Jones telling you get you a coach. I agree with that.

Jonathan "Speaks" Jones: 00:54:09

I agree. I agree.

Shy Speaks: 00:54:11

Listen, now, I just did a little bit of telling you what to do, but I want to actually make sure I thank you. Thank you for tuning in to this Episode. Thank you for listening. Listening in this entire time, picking up whatever gems that you were able to glean.

Go back and watch it again, listen to it again, get that list of 10 different monetizations that he just dropped.

Ron "iRonic" Lee Jr: 00:54:32

Yeah.

Shy Speaks: 00:54:32

And I'm just telling you, like, make sure you, you, you know, you, you get something out of it. But we, we need to get some out of you. I need you to get your mouth.

So get your fingers, slide over to the like button and just, you know, just tap that. You know, give it a dumb settle. You know, I need you to go ahead and ring the bell. Like go ahead and subscribe to the channel. That's all I need.

I just need a little bit of a little something from you. That's. That's it. And a matter of fact, actually, I need one more thing. I need one more thing. I need you.

I'm actually going to tell Ron about it because it's something for you to actually get a fellowship with other and community with other creative entrepreneurs that's joining.

Ron "iRonic" Lee Jr: 00:55:11

Our creatives corner community where you will receive a newsletter that was going to help you with your strategy, structure and self development. Right.

But not only that, you're also going to be a part of a Facebook community where you're going to be surrounded by other creative entrepreneurs like yourself that you can get motivation, encouragement, accountability. Right. And hopefully even networking. My our goal and desires for y' all to be able to bread one another. Right?

Everybody has different, different skill sets that we should be able to utilize from the community. We're all on the same path, so why not be a part of that?

So if you go to mmcbpodcast.com that is www.mmcbpodcast.com, you can be a part of that community and we're looking forward to seeing you within that community. And on that note, I'm gonna pass it back to Sha.

Shy Speaks: 00:56:04

Passing it back to me because we end every episode. Don't, don't click off. This is important right here because we've been doing all the talking.

We've been doing all the talking and you've been doing all the listening. But we want you to have an opportunity to speak as well.

So this is the part of this, you know, part of our episodes where you speak a mantra, right, that we say. So I want you to repeat after me like I want you to literally say it out loud. Everybody's in here.

Everybody, including Jonathan, gonna say it out loud. I want you to say this in affirmation over yourself. Here we go. All it takes all it takes is intention.

Ron "iRonic" Lee Jr: 00:56:42

Is intention.

Shy Speaks: 00:56:44

Consistency.

Ron "iRonic" Lee Jr: 00:56:45

Consistency.

Shy Speaks: 00:56:46

And laser focus.

Ron "iRonic" Lee Jr: 00:56:47

And laser focus.

Shy Speaks: 00:56:49

To mind my creative business.

Ron "iRonic" Lee Jr: 00:56:51

To mind my creative business.

Shy Speaks: 00:56:53

Yeah. Straight like that and we out. Peace.

Ron "iRonic" Lee Jr: 00:56:56

Peace.